The Northern California Social Media Society is a new organization that aims to provide its members “access to a broad ecosystem of support to help you grow your business, enhance your leadership, and expand your impact as a socially responsible business leader.” Its launch party was held last Tuesday at Mix Downtown’s rooftop location at 16th and L streets. It was a sunny, comfortable setting for the introduction of the media society as well as good conversation among the enthusiastic attendees, who enjoyed light refreshments and raffle prizes donated by the leadership team and fans.   The team includes Nicole France of Buzz Sense Media, Beth Diebels of A Social Media Group, Peri R. R

Does your career or business need a marketing makeover? Executive coach Laura Perez (www.epiphanycoaching.net) shares eight of her marketing makeover “treatments” from her career coaching sessions and seminars: 1) Know Your C.O.B.S. Before you market yourself, be clear on what you want - the Career you want, the Opportunities that are available, the kind of Boss you want to work for, and the Salary you are willing to accept. 2) Be a Problem Solver. Clearly understand and communicate how you can solve problems. Laura says: “Today’s companies want problem solvers, money savers and out of the box thinkers”. Make sure your resume conveys that. 3) Conduct Informational Interviews. Interview ot