"Why the Climate Crisis Can Only be Solved by Citizen Lobbyists” Sacramento Sustainability Forum is a monthly venue for connecting businesses, non-profits, government and interested citizens in the Sacramento region in order to promote sustainability, share insights and resources, and support movement toward a more sustainable future. The May SSF event was held at SMUD Auditorium Thursday, May 20. Approximately 65 attendees filled the auditorium, including interested citizens and students as well as members of the business, nonprofit and government communities. The Keynote topic was called "Why the Climate Crisis Can Only be Solved by Citizen Lobbyists", presented by Mark Reynolds, Exec

The Wall Street Journal featured a story recently that held some tremendous promise for Sacramento Area small businesses.  The article titled “Three Best Ways to Win Community Support” outlines the some opportunities that small businesses can create or take advantage of.  I think these are particularly ripe for those businesses around the Sacramento community.   First off, a recent trend in small business marketing has been to develop community around your products and services.  Community is where loyalty comes from.  It is why we have newsletters, a social networking presence, and why we all wish there was a bar where everybody knew our name.  These tips will help you further to engage