Saturday’s AgNewMedia Conference at the University of California, Davis, taught farmers the importance of social media and how to use it to further their goals. The conference was a product of academics like Anne King, Patricia Bailey, and Melissa Jordan along with a non-stop team realizing there was a disconnect in communication in the agricultural industry. Social Media Revolution - You Tube Video As a well versed social media maven, and a 3rd generation citrus farmer, I believe there's a separation I'm finding with farmers abilities to communicate what their seeing to their consumers, they have so much information but not the tools to deliver it. This conference began bridging the ga

Andy Ihnatko is an amusing, sometimes irreverant, technology journalist for the Chicago Sun-Times. Andy's style is both self-effacing yet knowledgeable with a little theatre like presence in his style of delivering what can be sometimes abstract concepts about new media. He is a contributor to Macworld Magazine as well as a technology commentator on CBS’ Early Show. He also has written some books with his latest offering, Iphone: Full Loaded, available through Amazon. He was a featured speaker at this year's Macworld held in San Francisco. This is the year that Apple previously had decided not to attend leading many to muse as to what impact this would have to this long time event. It is a

Representatives of local media outlets and community members came together Thursday night to discuss how to make local media better and more reflective of the community. The meeting was organized by the Sacramento Media Group, California Common Cause and Access Sacramento. There was discussion and debate about the role and responsibility of our local media. Ron Cooper, executive director of Access Sacramento, summed it up when he said, “Media and your influence over media is really a local issue.” The event was well attended by a diverse mix of community activists, students, and stakeholders. There were representatives of local broadcast stations, newspapers and online ventures. The deb