Showing articles 1 - 1 of 1 tagged as "mass production"

The myth of the local Trader Joes

I used to go to a Trader Joes back in the early 90's that felt like a warehouse of bulk bins, locally made artisan bread, and produce from the central valley. As I grew into adulthood, and the Trader Joes franchice kept pace with their spurious growth across the US, the store changed. Actual artisan food disappeared, as nearly everything came from a single warehouse in Los Angeles, with most--if not all--of the produce getting trucked up from Central America.  Trader Joes cleverly masks their mass-production, oil-gulping delivery network with the ubiquitous Friendly Flyer, a marketing coup that has convinced us all that they are the local grocer and baker and butcher. We're caught in this

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