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Mark Bean, the managing director of C7, and Josh Hilliker, the director of social media at Intel-GE Care Innovations, sat on a panel moderated by 3Fold’s Gordon Fowler to discuss whether or not social media’s return on investment (ROI) is measurable. Turns out, it is. As was revealed over the course of their discussion, there’s a plethora of tools out there for everyone to track just how effective their social media presence is. There are a lot of dated measurements (i.e. number of clicks or time on site), but they don’t quite carry over into social networking very well. Some of the newer tools include Hootsuite and Tweetdeck for the smaller businesses, or Radian 6 and Crimson Hexagon for
According to the April 2009 edition of the Harvard Business Review, toxic behavior in the workplace significantly decreases work effort, quality, morale and commitment. We are seeing more toxic behavior at work as a result of more negative emotions associated with the recession. So, it's important we take some time to look at this issue. Joining me on the next episode of “Good Work NOW!” is leadership consultant Steve Sphar. Steve and I discuss toxic behavior – what it is and why it’s important to address, explore some interesting insights about perception and demonstrate a four step process that anyone can use to make a positive difference. Steve defines toxic behavior as “a type of be