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Fresh Producers is the brainchild of Rabbi David Wechsler Azen. Last week I had the opportunity to interview him about this project. His mission was to get "kids to eat better" especially in neighborhoods where fresh, healthy food is not always available or accessible. Unique was his solution to use students to do the marketing and management thus giving them hands on, real life business experience. His workforce also includes peer trainers. A central organization was established to do the ordering and financial transactions. Along with Rabbi David, the central organization includes Steve Sullivan, Chief Operating Officer, who is retired from HP with 28 years of experience in globa