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So one night a few months back, I was sitting in traffic on J street and noticed a Chevy Suburban towing a billboard advertising for a soft drink product. I was a little pissed that this vehicle was driving around burning gas and clogging traffic, but it spurred another idea. Build a better way of doing this in a little more responsible way. How do you advertise your product and not annoy people or make them feel like you're creating traffic jams? The solution was to buy an existing product and rework it a little with the help of a signage company. Out of this came a bike trailer and bicycle with custom made "wraps". PLease look at the photographs and notice the complete custom build for
In my efforts to market our product I took many things into account including sustainability, person to person contact, responsibility and creativity. Our vision as a company is to truly be part of a community while reporting the news. With that said we are doing a lot of our marketing at ground level, passing out grocery bags at farmers markets, meeting neighbors one by one and truly being part of a neighborhood. We are also doing a few creative campaigns using less than traditional tools. I hope you look forward to seeing us in your community. If you see our work and love it or think we can improve please feel free to comment and join the conversation.