A group of fans converged on K St last night in to promote the newest TRON movie playing at IMAX and to hopefully set a new Guiness World Record for the longest 'glow stick." "By the end of the event, 1,485 glowsticks were connected end to end in a continuos wavy snake that stretched five city blocks from the DSP Ice Rink at 7th and K down to 12th and K at the Esquire IMAX Theatre," said Doug Link, Marketing and Operations manager of Esquire IMAX theatre on K St. Bunches of glow sticks got activated at the start line around 9pm. The beginning of the half-mile long glow stick. The sticks got connected to each other and made their way south on K St. It was a great team effort, especia

“Horcrux hunt is on!” tweeted Twitter user pinksteele83 in preparation for the evening. The Twitter news feeds of Sacramento users were flooded with similar tweets Thursday night as nearly 100 locals participated in the Harry Potter Horcrux Hunt organized by the Downtown Sacramento Partnership and Esquire IMAX Theatre. Participants met at the Downtown Ice Rink at 7th and K streets at 8 p.m. They received seven clues about the location of the horcruxes, the objects that contain a fraction of the evil Lord Voldemort’s soul for which Harry Potter is deemed responsible to destroy in the new film “Harry Potter and the Deathly Hallows: Part 1”. Hunters roamed downtown to find Rowena Ravenclaw’

3D movies - once rare, now increasingly common for big blockbusters - used to be one of IMAX theatres' main claims to fame. That is no longer the case, as mainstream movie theatres adjust to the desire of audiences to see recent films like "Alice in Wonderland" and "Avatar" (both of which also played IMAX theatres) in 3D. But IMAX theatres will keep their edge as long as they keep showing films like "Hubble 3D", which opened Friday at the Esquire IMAX in downtown Sacramento. Wow. The 43-minute film, shot with IMAX large-format cameras in earth orbit and through the Hubble space telescope's own all-seeing lens, is literally breath-taking.  The were gasps from the audience throughout the

Ahhh, yes, it's that time of the month again folks. Second Saturday weekend that is! Although there are great things going on all month long throughout Sacramento, many locals will argue that the second weekend of the month in Sacramento is their favorite time to venture out on the town. In addition to the Art Walk on Saturday, this weekend has a plethora of cool things to check out. And for Sactown, mid-July is looking to bring us some relatively mild weather to boot! Take a look to see if any of these events can lure you to venture out...try something different this week! Thursday 7.9 Food & Wine: California Grape & Gourmet -- $50 ($70 day of) Where: Sacramento Convention Center When: