Midtown residents have been dealing for years with the impacts of a City led campaign to "Bring People Downtown" that ignored the fact that people are already here. Media and Midtown Business Association boosters have contributed by consistently disparaging the existing mixed-use neighborhoods as a desolate, disgusting and scary wasteland; a "dead zone" with invisible/irrelevant residents. Yet, Midtown's now-attractive and lucrative historic neighborhoods ONLY exist, due to the diligent, hard work and determination of residents, preservationists and neighborhoods associations, over the past few decades. Residents met with the MBA and other stakeholders in 2009 as part of MBA's Regional