The Wall Street Journal featured a story recently that held some tremendous promise for Sacramento Area small businesses.  The article titled “Three Best Ways to Win Community Support” outlines the some opportunities that small businesses can create or take advantage of.  I think these are particularly ripe for those businesses around the Sacramento community.   First off, a recent trend in small business marketing has been to develop community around your products and services.  Community is where loyalty comes from.  It is why we have newsletters, a social networking presence, and why we all wish there was a bar where everybody knew our name.  These tips will help you further to engage

"People are probably going to give me [s***] about this," said Sol Peligro lead singer Sam Miranda. "Watching John Travolta in Saturday Night Fever [at] eight years old, I thought, 'This guy is cool.'" Though his band Sol Peligro plays reggae-influenced cumbia music -- not disco -- Miranda points to this moment as the first time he knew he wanted to be in a band. Friday night, Sol Peligro will be headlining a Concert in the Park that includes Retrograde Revolution and La Noche Oskura (click links for MySpace). Retrograde Revolution sounds like a Yellowman-influenced reggae/hip hop outfit, while La Noche Oskura combines punk and ska to sound like a Mexican Sublime. Miranda formed Sol Pel