For the third time in less than a year, a Sacramento radio station has undergone a rebranding -- but out of the three stations to rebrand, this station isn't flipping formats. KZZO, formerly known on-air as "100.5 The Zone" relaunched Wednesday morning as "NOW 100.5," a station that promises to play fresh pop-rock music, separating itself from the Top 40 genre that often includes R&B and rap music. KZZO expects to continue to play music from artists including Train, Daughtry, Katy Perry and Lady Gaga. The station eliminated 90s music from its playlist, a genre that was previously heard on "100.5 The Zone." CBS Radio Sacramento Program Director Byron Kennedy told FOX40.com by phone sever

One of two dedicated rock stations in Sacramento has bid adieu to the alternative music format. KWOD 106.5 FM, which had been broadcasting alternative music since 1991, relaunched Friday morning under a new format that plays hits from the 1990s — expanding its genre to include rock, pop, alternative, dance, conteporary urban R&B and more. Along with a format flip come new call signs and a new nickname: KBZC 106.5 FM "The Buzz." The format flip isn't so much because people aren't tuning in, but instead because the alternative rock format is failing as a business model. "The last few years have been very challenging for KWOD," a statement prepared by program director Curtiss Johnson read.

Hope was in the air across the nation on January 20th as Barack Obama was being sworn in as our 44th President. Fear, anxiety, and panic was in the minds and hearts of many of those working in the Sacramento Clear Channel building that very same day. It wasn't an ordinary day for those driving to the Ethan Way broadcast facility. You see, Clear Channel, owner and operator of over 1,000 radio stations nationwide, had previously announced a massive restructuring that would cut their work force by 9%, or 1,850 employees. But who would be shown the door? Sales staff; on-air personalities; management? How about a mix of everything. Bruce Maiman, the popular host of "Sacramento's Only Local Ta