The stretch of an NBA player’s reach goes far beyond their measurable wing span. From the internet to television, player’s lives are dissected and analyzed twenty-four hours a day, seven days a week. Savvy players create charitable foundations, Facebook fan pages and blogs to market themselves and keep the fans “close”. While the Sacramento Kings Omri Casspi is not your “average” American-born basketball player, it is clear that Omri’s impact goes far and beyond what any might have originally expected. This past December marked the launch of www.casspi18.com, an interactive website that connects fans directly to Number 18, giving them the chance to write him questions, follow in-depth Om