If you have been reading about communication and marketing tools over the past couple of years you are aware of the proliferation of new devices and platforms for marketing to and establishing community with existing and prospective customers.  Studies continue to show that growing numbers of people are adopting the use of social networking and micro-blogging platforms for personal use and to “follow” or “fan” their favorite businesses.  Social media will continue to grow and offer businesses perhaps the greatest value in time and investment to reach customers and successfully track the results of their efforts.  Read this: your business needs a presence in social media. As growing number