Showing articles 1 - 1 of 1 tagged as "advertising campaign"

City and RWA Seeks Water-Efficient Gardeners to Star in Regional Advertising Campaign

Do you have a beautiful water-efficient garden? If so, the City of Sacramento, the Regional Water Authority (RWA) and its partner agencies are looking for you! The Regional Water Authority (RWA), City of Sacramento Department of Utilities and other local water providers invite Sacramento-area residents to show off their “Blue Thumb” by staring in its new television and radio advertising campaign promoting water efficiency. “We’ve all heard of ‘Green Thumb,’ which is often used to describe someone who has a natural skill for gardening,” said RWA Water Efficiency Program Manager Linda Higgins. “Our campaign will showcase people who have a ‘Blue Thumb’—a talent for creating a beautiful wat

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