Showing articles 1 - 1 of 1 tagged as "ad revenues"

The business model of news

The current fear goes something like this: "If the newspapers disappear, so does all the real original reporting with it." The basic charge is that there is no business model for "giving away" news online, because online revenue is too miniscule and newspapers spend an enormous amount to get us that amazing original content. The trouble is that a lot of those assumptions are just plain false. Once you start delving into the numbers those assumptions begin to wash away. For instance, what does an average major daily pay, in terms of a percentage of its overall budget, for its editorial department? While one's inclination may be to assume that it is a huge portion, the reality is that the

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