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Sacramento chef Jason Lockard is drawing up plans to entice customers to his new restaurant and bar, Blue Prynt, expected to open this month. The 30-year-old will use social media marketing, drink specials and tie-ins to popular community events to attract clientele to a somewhat hidden spot where several restaurants have failed. Lockard, who has been the chef at Brew It Up! for seven years, is opening his first business inside the Best Western Sutter House at 11th and H streets. After Sofia restaurant closed in that location last September, Lockard is developing plans for events and specials to coincide with the Second Saturday Art Walk and Friday Night Concerts in the Park at nearby C
A downtown restaurant, Sofia on 11th, is expected to close Saturday — another victim of the recession and Furlough Fridays, as well as a somewhat obscure location. Jeremy and Vicki Bennett, both Mississippi natives, took over the restaurant four years ago with partner Martin Tejeda. Staff was reduced to a skeleton crew in June. Jeremy Bennett shared news of the closing with employees and customers on Thursday. "It just got to the point where I couldn't hold on anymore," he said. Bennett helped seat people when Sofia filled during the lunch rush. Wearing a black T-shirt as he poured iced tea, the most visible sign that he was the owner was the strain on his face. Dinner business droppe