SACRAMENTO, CA–June 11, 2009–Online video–and its increasing value as a powerful social media tool–will be discussed at the next Sacramento Social Media Club event, Making Video Social, scheduled Tuesday, June 16, 2009 from 6:30 – 8:30 at Peppers.TV in Mather, CA.

What do the following three things have in common: Tiger Woods, Domino's Pizza and Airplane Passenger Safety Briefings? They've all used video to communicate in the world of social media.

The free event, sponsored by Peppers.TV and Photographer Link, will include discussions led by Evan Solomon of Justin.tv and Mike Henderson from Twelve Horses. Discussions will cover:

* Effective strategies for incorporating live video into the marketing mix
* Gaps in the real time web that video fills and other mediums miss
* Examples of compelling live video usage in social media
* 10 easy tips to shooting better video
* Successful client case studies

There is no cost to participate, but we request that attendees register for the event online at: http://smcsac0616.eventbrite.com/. Space is limited, so those interested in participating are encouraged to RSVP today.

For those not able to join the discussion in person, the event will be streamed live online at http://www.ustream.tv/smc-sac. Online viewers will be able to pose questions to the panelists just like the on-site participants.

Speaker Information:

Evan Solomon, Justin.tv

Evan is the Vice President of Marketing at Justin.tv , the largest live video on the Web with over 500,000 broadcasters and 40 million monthly users. His responsibilities include user acquisition, business development, product direction and communications. Before joining Justin.tv Evan was a Senior Associate at SutherlandGold, a boutique PR firm focused on consumer technology startups. At SutherlandGold he worked with Xobni, Scribd and other venture-funded startups.

Evan has a Finance degree from the Stern Undergraduate School of Business at New York University.

Mike Henderson, Twelve Horses

Mike Henderson, an Account Executive at Twelve Horses, a full service interactive agency, will share his hands-on experience successfully integrating podcasts and video into social media and brand development campaigns. Mike will share proven case studies and his use of video for several clients including Alpine Meadows.

Social Media Club brings together journalists, publishers, communications professionals, artists, amateur media creators, citizen journalists, teachers, students, tool makers, and other interested collaborators. The Sacramento chapter was founded in 2009 by local users of social media. You can follow the Sacramento Social Media club on Twitter , Facebook , and Linkedin.