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Midfest gets thumbs up

by Suzanne Hurt, published on June 1, 2009 at 8:30 PM

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Many folks were breathing easier Monday after back-to-back events over the weekend in Marshall Park seemed to go off without a hitch.

No significant problems were reported, said Sacramento Police Sgt. Norm Leong, the department's spokesman.

Neighbors surrounding the park praised the way the Bloc Concert Series' Saturday concert and Sunday's Midfest Summer Celebration were managed by the city and organizers. Paragary Restaurant Group and Lomeli Events managed Saturday's events, while Midtown Business Association (MBA) and T & M Organization for the Arts managed Sunday's.

The vibe from Sunday's festival got a special thumbs-up from residents. The park at 915 27th St. came alive with a throbbing drum circle, colorful local business vendors and graffiti artists working on murals, in addition to live concerts playing both days.

"Sunday, as a stand-alone event -- it was pretty good. The crowd that they attracted was really great. They managed the noise level pretty well," said Bill Burgua, who lives on 28th Street across from the park. Burgua also co-chairs the Marshall School/New Era Park Neighborhood Association.

"They learned from Cinco de Mayo that they have to monitor the noise real closely. They seem to have gotten better at that," he said.

The city kept organizers on their toes over the weekend after neighbors made strong complaints about Cinco de Mayo problems, which included noise, lack of parking restriction enforcement and a reported stabbing. The city warned that future permits for more Marshall Park concerts would depend on how the weekend went.

The city's Parks and Recreation Department will hold a debriefing on the weekend's events later this week.

Longtime resident Yvonne Berdan said inside her I Street house, a few doors down from the park, all she could hear of the music was an incessant thump of drums and bass that felt intrusive. Noting she's not into rock, she said the weekend still went better than expected.

"As far as I'm concerned, it was okay. I appreciated that they ended right at 8 o'clock," said Berdan, 63. "If they played classical rather than rock, I'd be much happier."

During the weekend, Sacramento police used handheld sound meters to monitor the amplified sound 150 feet from the source and in front of the closest residence, an apartment building on 28th Street.

The amplified noise level from concert speakers was kept below the 86 decibel level approved for parks. Police asked organizers to turn the sound down a few times, and they did, Leong said, adding that the decibel level was kept mostly in the 70s but got up to 80 once.

Despite working with so many different bands and eight different sound boards, the sound technician adjusted noise levels within minutes, said MBA Operations Manager Aja Uranga-Foster, adding, "The sound crew was the star of the show."

The event was promoted as a fundraiser for a park fountain, which could cost up to $100,000 or more.

Paragary Restaurant Group expects the estimated $15,000 in expenses for Saturday will outweigh the revenue at the first-time event, as the crowd was smaller than expected, said Trevor Shults, the company's events and promotions manager.

That would likely mean there wouldn't be enough money for the park's fountain fund from this event, he said.

But the company is happy there were no big problems and expects future concerts, if approved, would draw more people and more revenue, he said, adding "We think the event was a huge success."

Organizers said crowd size was small partly because they decided not to buy expensive radio ads in the final days before Midfest. Ads were pulled when permits weren't awarded until Friday following some neighbors' outcry over the event's scheduling on the heels of a Cinco de Mayo street party that they felt got out of control.

A noise level had not been established for Cinco, Shults said.

Neighbors remain wary of a plan to host a summer series of last Saturday concerts in Marshall Park. One event a year would be enough for the park, they said.

But Marshall Park and the adjacent block of bars and restaurants have had four events in the last month: Cinco, an amplified movie screening and the weekend's two events, Burgua said. Events such as those just add to problems some neighbors see every weekend due to the high number of bars and restaurants on J Street between 27th and 28th streets, he added.

"We're just getting overwhelmed by all of this," he said. "Events like this need to be spread around the city."

Suzanne Hurt is a staff reporter for The Sacramento Press. She can be reached at suzanne@sacramentopress.com or 804-2856.

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June 2, 2009 | 12:08 PM
This is a great idea, cheers to all who make events like this happen. Parks & Music Make Life Better! www.partyinthepark.net
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June 2, 2009 | 12:42 PM
Thank you Sarah Jane and the MBA and all the residents that supported this event !!
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CCC
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June 2, 2009 | 12:47 PM
After all that ruckus-the world didn't end? wow, I thought a live concert might actually bring it all down, toppling mankind as we know it. Now everyone can get back to leaf blowing, letting their dogs bark all night, and setting off their car alarms. I feel better already.
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June 2, 2009 | 2:20 PM
To CCC - Please don't denigrate the concerns of the neighborhood residents. Based on the past practices of some of the bar and restaurant owners, we have legitimate issues with these types of events.

And while this weekend's activities turned out well, the crowd was smaller than expected. I am concerned with Paragary Restaurant Group's plans to greatly increase crowd size at future concerts through aggressive print and radio advertising.

Also pressure from residents (and publicity from the stories here in Sacramento Press) forced the city and the organizers to step up policing and code enforcement. I hope that continues for future events. Sadly however, our experience teaches us otherwise.

So the real test will be how the next few concerts go. Will increased crowds of drinkers overwhelm our neighborhood? Will the city continue to enforce all applicable codes (parking, noise, litter, underage drinking, etc.)? Will the restaurant and bar owners continue paying for adequate security, bathrooms and cleanup?
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June 3, 2009 | 11:51 AM
No one is degenerating your concerns; the problem is you are expressing them in an inappropriate forum. This is about a community festival and the resounding success of it, not about your personal issues with Randy Peragary. Your complaints had nothing to do with my decision as to how many police officers and security guards attended. The number of police depends on the street closure; the number of security guards depends on the number of entries and exits in my beer garden. We chose to pay for and bring out sound meters solely to prove we are not a sound issue, and we did. If you truly have a problem with Randy Pergary, don’t take it out on a charitable community festival, go get a good civil lawyer and approach them in the manner the situation needs to be addressed. Leave our community events alone! Hope you enjoyed the clowns.
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CCC
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edited on  June 3, 2009 | 3:57 PM
I was not denigrating residents, but rather addressing the fact that as a life long downtown resident, I have lived near tons of block parties, concerts etc and how dull and sanitary life would be without them. They are the normal flow of life in urban centers worldwide. I know your area has to deal with tons of drunk jerks and that is a shame, but how does restricting a daytime permitted live event address this problem? It seems that when citizens of a community show a willingness to converge and interact in a public park rather than a drunken late night spree for example, it should not be discouraged. Too much control is as bad as too little. I am not siding with the restaurateurs, I don't like them any more than you and probably less,nor did I attend the event or have any interest in it but I (yes, this is my opinion) feel that this is the wrong type of activity to target. This is, after all, a public space meaning it is for the public. Don't take it personally.
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edited on  June 3, 2009 | 11:14 PM
Restricting events addresses the problem by limiting the negative effects of the drunk jerks in question. The idea is NOT to reduce them to zero or stop all events from happening, but to keep those events safe. Obviously, people had fun and the event went well--so the limitations on the event didn't stop the party or keep people away. This wasn't too much control or too little--it sounds more like "just right" to me.
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June 3, 2009 | 9:56 PM
I'm tired of my voice NOT being heard!!! I am a property owner/investor and I enjoy the culture downtown. Sounds like you need to address the person OVER-SERVING the "drunk jerks". I, as a young single mother, widow, business owner and home owner loved every minute of Midfest. I specially loved having a glass of wine and relaxing to some amazing music (NOT ROCK) in the beer garden while my daughter played in the kid's corner. Thanks Sara Jane and T&M..
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June 3, 2009 | 10:24 PM
One of the services of The Sacramento Press is providing a community forum that welcomes all opinions, experiences and perspectives.

Open, honest, respectful communication can help bring about progress and change. Thanks to everyone who participates in that process.
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June 4, 2009 | 4:28 PM
i think that comments like "Sheshee"s are what makes these events worth all of the hard work that goes into putting them on. She was able to take her daughter, who had a good time, as well as enjoy the music and glass of wine just steps away at the same time, all while outside and in the heart of Midtown. Family friendly and lots of fun.

Success!

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