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7-Eleven opens in downtown Sacramento, minus the alcohol

by Cindy Baker, published on October 29, 2012 at 10:11 PM

Storyline: Midtown News RSS Feed
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After a push by local residents, a 7-Eleven convenience-store chain opened a new location just across from the convention center on the corner of J and 14th streets. They'll serve Slurpees – but no beer, wine, or Lime-A-Ritas.

The Sacramento Convention and Visitors Bureau initially opposed the 7-Eleven, but changed its position when the store’s franchise owner, Imran Lohdil, opted to not offer alcohol at the new location.

“Our initial concerns were about the sale of alcohol from that location, especially late in the evening and with it being so close to the convention center,” said SCVB spokesman Mike Testa, “but we’re really pleased and very comfortable with the way that things have turned out.”

Author, local historian and Midtown Neighborhood Association Secretary William Burg spearheaded the effort to bring 7-Eleven to its new home, arguing that a convenience store that is open 24 hours would be good for neighbors, the state workers who frequent the area and those who are traveling to the capital city on business.

“I spoke in favor of it,” Burg said. “There has been a need for something like this. On the planning side, we (the MNA) were mindful of the safety and well-being of those in that location, because with it comes lights, activity and people. Those are all things we need in the downtown area.”

While the business has been navigable for the last three weeks, a celebratory grand opening was held on Friday.

“It’s been really busy this whole time since we’ve opened,” said 7-Eleven employee Gavyn Gofal. “I think the neighborhood really needed something like this. Everyone’s been saying how much they like having us here.”

From a late-night toothbrush run to the early-morning donut craving, the well-known chain fills what many have seen as a gap for downtown workers and residents.

“I think it’s a good thing,” said Land Park resident and downtown commuter Bob Perez. “After 5 o’clock, it’s nice to have something open for the people who work, who walk around, who stay in the hotels down here. It’s good to generate life in downtown.” 

Correction: This article has been corrected to reflect the fact that the grand opening was held on Friday, not Saturday

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lcg
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October 30, 2012 | 11:33 AM
What a terrific idea to have the convenience store, which is so helpful, without the alcohol, which could create problems for the neighborhood. I am really impressed by this outside-the-box problem solving. Open minds accomplish great things.
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October 30, 2012 | 12:00 PM
What the hell? The Sacramento Convention Bureau was against this store opening, simply because of the probability that this 7-11 would sell alcohol? No wonder California is terrible for businesses. Too much government red tape interfering with businesses, not allowing them to thrive (even though 7-11 is successful in its own right), and hitting them up with taxes (or "fees") for the littlest, nitpicking thing. But alas, I'm sure that this 7-11 will eventually sell booze, but expect more government interference though.
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edited on  October 30, 2012 | 1:09 PM
Thanks for the ill informed rant about government. But I would be interested to know why the SCVB really opposed liquor sales. Maybe they thought it would attract "riff raff" which would discourage convention business?
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October 30, 2012 | 4:02 PM
Riff-raff or not, 7-11 ought to have the right to sell alcohol without opposition, as long as 7-11 is within the guideline on whom they sell alcohol to (i.e. you must be 21 and up, checking for ID, etc.). That's how 7-11 makes a portion of their profit. The convention bureau - which has some government backing - has no business telling their neighbors on how to run their businesses. It's just more regulation.
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October 31, 2012 | 2:15 AM
I don't think it was more about government interfering with business more than it was promoting safety in the area. In Sacramento you have a large homeless population and problems with theft in break-ins, so the sale of alcohol will create that crowd of people. Additionally, with Sacramento already incurring a bad rap for the aforementioned, they should play it safe and not sell alcohol AT THAT SPECIFIC location. Besides, there are liquor stores in the area that can serve that need and you see who hangs out there.
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October 31, 2012 | 7:45 AM
Late-night safety in a city comes with having pedestrian activity and lights on at night--the most dangerous city street is a dark, quiet street with no witnesses. A late-night business means another light on the street and people coming in and out--all sorts of people.

Obviously this wasn't just about alcohol sales, because the CVB and Sheraton still objected even when the applicant decided against pursuing an alcohol permit. But one thing to keep in mind is that, at other downtown stores (whether or not they sell liquor) you can see who hangs out there only BECAUSE the lights are on. There are also people hanging out in the darkened streetcorners, the difference is that you can't see them. Late-night business doesn't create homeless, nor encourage it--it merely makes an already-existing problem more visible. And one assumes that the more visible the problem becomes, the harder it is to ignore, and the closer we'll get to addressing it instead of pretending it isn't there.
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October 30, 2012 | 1:01 PM
MidtownFake: Technically, the Sacramento Convention & Visitors Bureau isn't the government--city government (city planning staff) supported the project, and the Planning Commission (a city board) approved the special-use permit. SCVB is a nonprofit funded by the city that runs the Convention Center and is supposed to promote tourism and conventions. While I'm glad that they have reversed their opposition to the project, it wasn't just due to the sale of alcohol--the President of SCVB spoke at the Planning Commission in January in opposition to the project, even though they had already agreed not to sell alcohol. He also opposed the use as a convenience store and their proposed hours of operation. In his view, night-time uses of any retail space near the Convention Center or the Sheraton was inappropriate.

They also weren't alone in their opposition. A representative of the Sheraton Hotel was also present at the January 12, 2012 Planning Commission meeting and spoke in opposition to the 7-11, and he had a letter of support from Sacramento's local hotel association, who opposed the store on the same grounds as SCVB--they felt it would attract the wrong element by being open late.

So, really, no, it wasn't "government" that opposed this 7-11, it was the private sector. Government supported it, residents supported it, but there is an element of the local business community that feels late-night businesses in downtown Sacramento are inappropriate. They were the ones who tried to prevent this store from opening.
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October 30, 2012 | 1:55 PM
Those opponents were also part of the reason why Denny's left, because they weren't allowed to be open 24 hours. Perko's, who now resides in the building, also cannot be open 24 hours for the same reason. Local businesses think it draws the wrong type of people during late night hours. So if you're driving through downtown on I-5 after 11pm, good luck finding food. You'll have to go to Natomas or on the Business 80 side (IHOP is open 24 hours).
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edited on  October 30, 2012 | 9:45 PM
Really?? That explains a lot, actually. Makes me wonder what other businesses this group has discouraged from opening in downtown Sacramento because they didn't want to give the "wrong impression" to convention visitors (such as the impression that Sacramento is anything but a quiet town where the streets roll up after 5 PM.) If Regional Transit ever has sufficient funding to allow late-night trains and buses, so visitors to downtown venues have an option other than drunk-driving home, I wonder if these guys will object to late-night trains for the same reasons?
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lmw
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October 30, 2012 | 2:24 PM
As far as 'good for the neighbors', K Street and other nearby streets have so many 'corner' markets that sell close to the same thing that 7-Eleven offers. So 7-Eleven gets to be open later? Big whoop.

The neighbors would like a small grocery store!
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October 30, 2012 | 9:39 PM
A downtown grocery store is a great idea. But let's take a look at the nearest grocery stores, the Midtown and Alhambra Safeway stores. They're open 24 hours--which, given CVB and the hotel association's hostility to late-night uses, means that even if a retailer is interested in moving to the central city, they will receive pressure from this faction of the business community to close early (like the downtown Rite-Aid, which closes at 6-9 PM, while other drugstores farther from downtown are 24 hour.)
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lmw
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October 31, 2012 | 10:46 AM
I did walk over to the 7-Eleven last night. It's nice. I like the counter at the window where you can sip on coffee and watch people go by.

My point regarding grocery stores isn't necessarily about 24 hour access, just a store that has more food to offer. I see alot of people from my neighborhood 'grocery' shopping at rite-aid. Yuck! 9 pm closing seems OK. I don't really need ricotta cheese at 3 am. We're stuck with the Grocery Outlet, which isn't too bad, but you can't always get regular items.

If the 24 hour access thing about Denny's moving to Richards is true, it seems very backwards. I used to go to that Denny's in the day, and there really weren't homeless folks there, if that's what they were worried about. Did it turn into a gang haven or something potentially violent at night? It was dirty, but that is the blame of management. And what about tourists whooping it up in Old Sac? They should be able to go have a late night breakfast somewhere within walking distance.
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October 31, 2012 | 12:20 PM
I'm not really sure what SCVB and the hotel association's problem with late-night business is based on, but part of it appears to be a denial (bordering on outright hostility) that anyone lives downtown. I spoke at the Planning meeting regarding this item in January on behalf of Midtown Neighborhood Association, and their president accused me of being a representative of Midtown Business Association!

A better downtown grocery store would be a welcome thing--there are limits to what neighborhood markets can stock, although there are still some small markets in Midtown and Southside that make an effort to stock more foodstuffs than chips, candy and a few canned goods--some even offer fresh produce. A move to a more traditional/urban type of downtown grocery store is important--although, in my opinion, what we really need is a full-time downtown farmer's market!
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lmw
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November 1, 2012 | 11:42 AM
Ha! You're a mind reader. I was just recalling when I lived in San Francisco and could walk five blocks in any direction and have my choice of small, corner produce markets.

You know, Farley's on K might be a good place for this. Maybe worker bee business during working hours and neighborhoodies after that. Which they already have, they just need to add a big 'produce' aisle. I think they're open until 9pm?? Shoot, grab some lettuce and veggies for dinner after having a beer at K-Bar. Maybe someone could convince them with this whole Farm to Table thing the City wants to promote. Ideally the tiny market on 13th and E could become a perfect candiate, too. I suppose there isn't much markup on produce? Of this, I know nothing...
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November 1, 2012 | 12:43 PM
The spot with the "Farley's" sign is about to become a new Mediterranean restaurant--but the corner market (Hana's) might be a good candidate because they already have a large cooler/deli area. Produce is a low-markup, highly-perishable item--convincing them to stock more produce would take a lot of walking in and asking them to stock it.

The real thing missing downtown is residents--back in 1950 there were 58,000 people living in the central city, mostly downtown, today there are about 35,000 people, mostly midtown, due to redevelopment. We had plenty of those "San Francisco style" corner markets then, and a huge, two-story enclosed farmer's market at J and 13th. But when you lose the people, neighborhood businesses fall by the wayside. Until we get the population back, neighborhood retail is tough to support--and without neighborhood retail, it's tough to attract the population. And it certainly doesn't help when the local powers-that-be still think that nobody should live downtown!
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lmw
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November 3, 2012 | 12:38 PM
Yes, you are right, William Burg. We need more people living downtown. Thanks for you support. The old days sound great! At least I've seen a big improvement in only a years' time. Hopefully that's a good sign.
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October 30, 2012 | 8:13 PM
I think the private sector objected because 7-11 no longer stocks porno.
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November 4, 2012 | 5:59 AM
As a 10+ year resident of Mansion Flats I would LOVE to have a full-sized grocery store on the north side of Capital Ave. I shop at the midtown Safeway and at Grocery Outlet and both of them are packed with people all day long. It would really be great to have another closer option.
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