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Locals launch campaign to aid Cafe Soleil

by Lisa Martinez, published on May 29, 2012 at 1:20 PM

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For more than a decade, Cafe Soleil owners George and Nicole Ix have served countless customers from their restaurant in Cesar Chavez Plaza.

The economic downturn proved devastating to Café Soleil and owners George and Nicole Ix. To cope, they dropped their health insurance like many other mom-and-pops. Recently, Nicole was diagnosed with Stage 4 cancer and is unable to work. The family is struggling to make ends meet.

Now, the cafe's loyal customers are coming to the aid of the business by launching a three-month campaign to give them a boost in business.

Starting June 4, customers will employ several strategies to give Cafe Soleil a sustained cash infusion and help them rebuild their customer base. Customers are being encouraged to make a conscious effort to "go more often" and dine at the cafe with clients, coworkers and friends. They'll also kick off a "Keep the Change" campaign, and plans are underway for a Cash Mob later this summer.

“Café Soleil has been a mainstay of our downtown neighborhood for many years and its owners, Nicole and George, have always put their hearts and souls into making great food and building strong relationships with their customers," said James Main, Cafe Soleil customer. "When we heard about Nicole’s health and financial burdens, we rallied other loyal customers together to help support a business that we have cared about for a long time.”

For the latest news on the efforts to support Cafe Soleil, follow the hashtag #CafeSoleil on Twitter or find them on Facebook.
 

Disclosure: Lisa Martinez is the Director of Marketing & Outreach for the Downtown Sacramento Partnership, a property-based improvement district dedicated to revitalizing Downtown Sacramento.

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May 29, 2012 | 3:08 PM
Terrible news about Nicole's cancer. Unfortunately, while this article blames the economic downturn, it fails to mention the fact that having the Occupy protestors camping out in Cesar Chavez park for a good portion of the past year has likely also impacted business. I certainly know that I have avoided patronizing any businesses in the immediate area of the park because I don't want to be hassled by a bunch of unemployed socialists who blame the American system for their own failures.

Funny how a group that claimed to be fighting the banks and corporate America is really just hurting mom and pop businesses like Cafe Soleil.

It's not Wells Fargo or Bank of America that are forcing businesses to close, but rather these self-involved occu-tards who believe that the government should provide for their every need.
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May 29, 2012 | 5:15 PM
Well said.
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May 29, 2012 | 10:24 PM
I'm sure it had nothing to do with the hundreds of layoffs or the cuts in catering contracts at City Hall.

Funny how Direct cuts in staffing and wages effects mom and pop businesses reliant upon the public sector employees.
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May 31, 2012 | 8:32 PM
Yes, blame it on the tax payers.
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June 1, 2012 | 11:20 AM
So you're boycotting businesses because a few hippies are hanging around? Way to go!
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June 5, 2012 | 12:12 PM
I pass by the park twice every day and I have never been "hassled by a bunch of unemployed socialists." Maybe they just don't like you?
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May 29, 2012 | 4:17 PM
I have been eating at Cafe Soleil for years. Not only is it a great locally owned restaurant, the menu is so diverse and with that diersity comes the chance to have a great tasting lunch at a great price. Don't let the fancy name make you think it will be an expensive meal, it is a great place for a great price.
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May 29, 2012 | 4:23 PM
I remember when it was standing-room only at Cafe Soleil. Let's hope for the best for everyone involved, especially Nicole.
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