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LivingSocial shuts down 'Adventures' in Sacramento

by Brandon Darnell, published on January 31, 2012 at 5:34 PM

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The daily deal company LivingSocial decided last week to stop offering its “Adventures” program in Sacramento and an unspecified number of other markets, but company officials stressed that the daily deals and other programs will not be leaving the Sacramento area.

“Adventures are curated activities that you do with friends around you, like a day where you go tubing on the mountain and then have a beer tasting afterward,” LivingSocial spokesman Brendan Lewis said Tuesday.

He said a few dozen markets across the country offered “Adventures,” and it was in the Sacramento area for approximately one year.

“Daily deals will continue to be there,” he said. “Families, At Home and Escapes will be there as well. We remain committed to Sacramento.”

The final local event in the program is a skydiving event scheduled for this weekend.

The scaling back was “during the ordinary course of business staffing decisions,” Lewis wrote in an email, and he said that two full-time employees staffed the “Adventures” department in Sacramento, bolstered by a number of part-time employees.

“Those employees were released,” he said. “I’m not sure the number of part-time employees, but for us, it’s two full-time, which is a very small percentage of our total workforce.”

The company, based in Washington, D.C., launched about two and a half years ago and employs 5,000 people worldwide, according to Lewis.

One of the employees laid off was part-time Experience Coordinator Drew Garrison, who told The Sacramento Press Tuesday that he and other staff were notified of the decision via a conference call Thursday afternoon.

“There really wasn’t any warning, but I don’t think there’s ever a good time to tell people they lost their jobs,” he said, adding that about 15 part-time employees worked for the Sacramento LivingSocial Adventures department.

“They said we all did a great job, and there was great customer feedback, but the possibility for future profitability just wasn’t there,” he added.

Garrison said LivingSocial closed 17 of the 28 “Adventures” departments across the country.

“Sacramento gets knocked a lot for not being a profitable market, and you hear that with the Kings stuff going on, but they cut places like Dallas, too, and that’s a huge market,” he said.

Brandon Darnell is a staff reporter for The Sacramento Press. Follow him on Twitter @Brandon_Darnell.

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