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Newsbeat shuts doors on 20th Street

by Brandon Darnell, published on November 14, 2011 at 8:13 PM

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Editorial Note: This story has been updated since it was published.

Newsbeat, a business that some called Sacramento’s last newsstand, closed over the weekend, leaving an empty space in the popular MARRS Building.

“It’s a tragedy for our building. A tragedy,” said Pete Haynes, owner of the next-door Denim Spot. “They were a pillar of the Midtown and Sacramento community. We’ve definitely lost a piece of our culture.”

The independently owned Newsbeat, 1050 20th St., sold hard-to-find magazines and candies, greeting cards and a mix of other goods.

Terrence Lott, co-owner of the store, said that in comparison to his other Newsbeat location in Davis – which remains open – some of the “bread and butter” business never materialized, including sales of candy, cigarettes and cigars.

“The building is trafficked significantly, but we never had that kind of neighborhood destination,” he said.

He added that opening in the space took a big capital investment, and the building is one of the higher-rent places in Sacramento, and revenues didn’t recoup the costs.

Newsbeat was open in the MARRS building for four almost four years, and before that, it was at 10th and L streets for 16 years.

Lott didn’t rule out the possibility of opening another space sometime in the future, but said there are currently no plans.

“We’re just ind of taking a step back,” he said. “There’s a lot to figure out about the idea of selling print media.”

On the closing days, Lott said the community support was touching, with longtime customers stopping by, some bringing cookies and other baked goods.

“That was rewarding and reinforcing,” Lott said. “That makes you just believe in community.”

Mike Heller, property developer overseeing the MARRS Building, said in an email Monday that the business plan was not viable, and the general economy “contributed greatly” to the business’ closure.

He said he will now look to bring in another tenant for the building.

Haynes said business has slowed considerably on the block in the past year – and high rents with a much smaller Second Saturday Art Walk crowd have hurt all the businesses.

Valeri Simons, a 51-year-old who works at the nearby Headhunters bar and lounge, 1930 K St., echoed Haynes’ statements.

“It’s been pretty slow lately,” she said. “That’s terrible that they’re gone. I think it’s definitely a loss to the area.”

Simons added that she used to purchase cards at the store, since it was close and had a better selection than many of the larger chain stores.

Haynes said the business stocked items that simply weren’t available elsewhere.

“They were so unique, people came from all over because they knew they could find or quickly get access to magazines maybe you could only get in Europe,” he said.

Brian Crall, owner of the Sacramento Comedy Spot in the same building, said Newsbeat will be missed.

“It’s a great ma and pa store, but the economy is really tough,” he said.

Nicholas Avey, a 27-year-old freelance graphic designer from Midtown, said he went into Newsbeat a few times to buy postcards and magazines.

“It’s sad,” he said, adding that he doesn’t plan to make the drive to the Davis store.

Crall said that it was disconcerting to see the moving truck packing up the last of the store fixtures Monday night.

“It’s really upsetting to see when somebody goes out of business,” he said. “I’m an independent business owner myself. We do the best we can every single day, and it’s sad when you see somebody who has put so much of their life into it have to close down.”

Brandon Darnell is a staff reporter for The Sacramento Press. Follow him on Twitter @Brandon_Darnell.

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November 15, 2011 | 8:28 AM
So. Weak. Next you're gonna tell me that Spin Burger and Red Lotus are closed. . . Doh!
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November 15, 2011 | 8:39 AM
One of my favorite evenings was to go have the daily slice and a beer at Luigi's and then go to Newsbeat. I'd usually leave with a couple of magazines like Atomic Ranch, Mojo, Ugly Things, Bimmer and Net (a web design) magazine, and if I was feeling bad some salty Dutch licorice. I'm a cheap date! I'm going to miss it... where am I going to get any of that stuff now? And I ain't going to Davis!
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November 15, 2011 | 8:58 AM
I'm so bummed. Although when I went in there last week, I was actually wondering "How do these guys stay in business?"
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November 15, 2011 | 9:23 AM
Oh, sad. This was one of my favorite stops for cheap luxuries like a hard-to-find magazine and Australian Licorice.
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November 15, 2011 | 10:15 AM
Is there literally no place in Sacramento that fills this niche now? What a drag.
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November 15, 2011 | 10:53 AM
This makes me so sad! I loved spending time in this store.
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November 15, 2011 | 11:00 AM
Sad news. Newsbeat was always ready with a treat for my pup when we came in. Print media is evaporating (you can flip through a mag on your iPad, say) and it's challenging for retailers. A shame.
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November 15, 2011 | 11:29 AM
This leaves a sad, empty space in Midtown. Newsbeat was fantastic in so many ways -- especially for its selection of out-of-town newspapers.
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edited on  November 15, 2011 | 1:53 PM
Bummer.
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November 15, 2011 | 2:56 PM
How much of this is a result of the economy, and how much is related to swing toward digital media?
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November 16, 2011 | 10:31 AM
Both played a part I suspect. But yes definitely the Internet is making print media less viable. We all knew this was going to happen. Even though I enjoy the tactile and tangible quality of print I have a hard time paying $4-10 for information I can get for free and is more up-to-date. Having said that I am sad to see it go.
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November 15, 2011 | 4:38 PM
If you can read this, you are part of the reason print is doomed.
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November 15, 2011 | 7:13 PM
I shopped there when they were downtown and when they moved to 20th Street. The Midtown location was never as busy as the downtown location - at least from a casual observers perspective. The foot traffic was never the same in the Midtown location. This makes me sad. I hope they reconsider reopening - maybe downtown again...maybe on the 700 Block when the restoration is complete.
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November 15, 2011 | 9:21 PM
I think they could still be successful in a location that isn't so high rent. The Marrs building is fantastic but a bit to swanky for a newsprint shop.
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November 16, 2011 | 2:43 PM
Newsbeat is a cultural institution and represents the best of Midtown. The Sacramento store stood in triumvirate - with Beers Books and The Beat records - of central city core longtime independent businesses that locals support. Locals as in people-who-live-here-and-need-to-buy-things.

The wonderfully gracious, accommodating and community-serving owners, Janis and Terence Stamp and their great staff, deserve a bit more than a kick in the business plan from the landlord on the way out the door.

Yes, the general economy “contributed greatly” to the business’ closure. As did the choices of developers and city/business leaders over the past decade: to gear Midtown toward drawing a party and "swank" crowd to drop dollars on exorbitant cocktails and (sometimes) food.

This business agenda also affected Second Saturdays; a time that the art lovers and galleries eventually and ironically abandoned; a night that brought Newsbeat hordes of people - occasional swarms in the pre-shooting Second Saturday heyday - without a lot of sales.

Print isn't currently trendy but reading and great design won't die. Newsbeat was a treasure trove of ideas and goodies of all kinds, something for everyone. If they didn't have it, they'd special order it for you. The card selection was the best in town. Candies, cigars, calendars, sundries and medications, ice cream, gift wrap, exotic sodas, fine stationery -- the place was a gift bag waiting to happen.

Waiting for enough customers looking for Midtown charm, community, independent business values and unique swag with their "swank."

Newsbeat was the last of an era of big city traditions, the news and smoke shop: a community hub. It is Sacramento's loss.
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November 19, 2011 | 6:06 PM
Marion, I really appreciated your comments on this sad news. In particular, "Newsbeat is a cultural institution and represents the best of Midtown."
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November 16, 2011 | 8:39 PM
I can easily envision THE BEAT shrinking by a bit and NEWS-BEAT rolling in just beside some classic vinyl. The two would mesh perfectly!! I surely can't be the only one with this fantastic idea.
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November 17, 2011 | 2:16 PM
I was saddened and quite surprised to hear this news. By all appearances, they were thriving: every time I went there (which was often), it was a locus of activity inside and out. Surely a real loss to midtown and the city....

TWRL: Your remark is clever cant, but specious.
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November 20, 2011 | 10:46 AM
seems like it was a cool place, I've been to the MARRS building many times and didn't know it existed.
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November 21, 2011 | 12:42 PM
Oh man! I loved this place since the L Street days. Sad to see it go.
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December 1, 2011 | 1:02 AM
Let's face it, folks--Mom and Pop businesses like this are going belly-up because of landlords who refuse to tailor their rents to the ups and downs of the economy. If local landlords--who are AMAZINGLY greedy in the midtown area--would lower their rents when the economy is in the dumps, then places like Newsbeat would be able to weather the economic storm. But my experience has shown me over and over that 99% of most landlords would rather see a nice business go belly-up then to lift a finger to help the tenant. This will continue to happen over and over until the landlords (who are usually MUCH better off than their tenants) stop being part of the problem and start being part of the solution. Needless to say, I won't hold my breath...
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