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Davis and Sacramento: How do they stack up for new business owners?

by Melissa Corker, published on October 30, 2011 at 10:49 AM

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Davis and Sacramento are close neighbors, and some business owners have restaurants in both cities. The differences between opening a business in Sacramento versus Davis comes down to the way city staff work with applicants more than the cost of permits.

A significant difference in opening a business in Davis compared to Sacramento is in the assistance new business owners have available at each city.

Shawn Eldredge, owner of Capitol Painting and Construction, said Friday that starting a business in Davis is “a breeze” compared to working with city of Sacramento.

Some of the local business projects Eldredge has worked on include the Firestone Public House in Sacramento and the new de Vere’s Irish Pub location in Davis.

“The biggest difference is that you can call people directly in Davis,” Eldredge said. “In Sacramento, you can’t call anyone – you get 3-1-1 (automated City Services line) at best.”

Eldredge said that what Sacramento needs is a “small business liaison” to help guide business owner applicants through the maze-like process.

“We need someone we can talk to personally,” Eldredge said. “The city of Sacramento leaves it up to one’s own accord to make it happen. If you get to talk to someone, they’ll quote you rules, but they don’t help you or guide you.”

Philippe Masoud, co-owner of Crepeville and Burgers & Brew, has businesses located in both Davis and Sacramento and said it’s hard to say just what makes one city easier to open in.

“It depends what time of year, what city, what building location and what changes you’re planning to make to the location,” Masoud said.

“In my mind, it’s still easier to start a business in Davis than in Sacramento,” Masoud said, “because (the process) is more organized.

“The biggest thing is finding the right location (that is) the right size,” Masoud said. “Location and the type of business. Each project is different.”

The Sacramento Business License Department counter is only open between 12:30 p.m. and 5 p.m., Monday through Friday, and phone hours are 9 a.m. to noon.

The Davis Business License Department is available by phone and at the counter Monday through Friday, 10 a.m. to 4 p.m.

“We at the chamber have heard complaints from people who start businesses or do a major remodel or move their business in Davis,” Christi Skibbins, executive director of the Davis Chamber of Commerce said Friday.

Skibbins said owners’ complaints range from trouble working with city staff to a long and involved permit approval process.

“We don’t know if that’s because they are new business owners and don’t understand the process and so it seems overwhelming,” Skibbins said, “or if the complaints directed at the city are actually meant for the county or the state.”

Skibbins said officials at the city of Davis try to consider what businesses look for when they want to open somewhere, and then make that criteria easy to come by.

“They want a shovel-ready location, and they want a streamlined application process,” Skibbins said. “We have to meet those criteria to bring business to Davis.”

The process is not only challenging, some business owners say, it is also time-consuming.

“If you play by the rules here in Sacramento, it’s a little difficult time-wise – it isn’t fast,”
Aziz Bellarbi-Salah, owner of Aioli Bodega Espanola, said Friday. “Getting an alcohol license in Sacramento is especially hard.”

Aioli also had a location in Davis that closed in February when the lease ended.

Michael Ault, executive director of the Downtown Sacramento Partnership, said Friday that there have been some challenges in the past in working with the city on opening a business in Sacramento, but it’s getting better.

Ault said the DSP has emphasized to city staff the importance of customer service and helping people in the process of getting what they need to start a business.

“We are in a competitive environment with other cities in the region, and we need to be thinking about giving people a reason to bring their business here.” Ault said. “If we don’t make Sacramento a good place to open a business while other places do, then I think we’re missing the point.”

Ault said that the city is starting to realize that service is important, and so is making the process easier.

“We see that (the city is) making some changes to address business owners’ concerns,” Ault said.

Henry de Vere White, co-owner of de Vere’s Irish Pub, with locations in both Sacramento and Davis, said Friday that his experience with each city has been “as smooth as it could be, so far.”

“Opening a restaurant is extremely hard, period, no matter where you go,”de Vere White said. “I benefit from the fact that I’ve done it before.”

De Vere White said that, just like everything else a business owner does, there are a lot of steps in the process, and they need to be done in order – going out of sequence won’t work.

“I think the important thing is being able to communicate between architects and contractors and the city,” de Vere White said. “Do your research, and be prepared.”

n Davis, the cost of an annual business tax certificate for restaurants – which is based on a business’ prior year’s sales receipts – starts at $9.00 for the first $10,000 and $3.00 for every $10,000 after that.

In Sacramento, the base tax on the first $10,000 is $30 and then $4 for every $10,000 after.

As of the 2010 census, Sacramento has a population of more than 486,000, while Davis’ population is only 65,622 – up from 60,300 in 2000.

It’s difficult to nail down the precise number of businesses in either Sacramento or Davis, because business licenses are given for both brick-and-mortar operations as well as in-home businesses, and there is such a wide difference in startup costs for those categories of business.

The initial one-time costs of opening business in each city are similar and depend largely on the type of business being opened. Permits required for everything from federal tax stamp permit to parking permits to health and safety certifications – some permits are required statewide, others are city or region specific.

Melissa Corker is a Staff Reporter for The Sacramento Press. Follow her on Twitter @MelissaCorker.

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edited on  October 30, 2011 | 12:43 PM
"Aziz Bellarbi-Salah, owner of Aioli Bodega Espanola, said Friday. “Getting an alcohol license in Sacramento is especially hard.” Is your complaint that you couldn't get one or that it took you more than a couple of weeks to obtain a new one or transfer one in? Maybe it was because you are a bona fide restaurant. Your partner's license and business at his prior J Street location was supported by the city, ABC and residents,

Actually, Midtown alcohol licenses have been approved in numbers and ease as throwing out confetti because the city has no opposition to ABC issuing any--no matter how many license were requested for bars/clubs masquerading as "restaurants." The city has not supported Midtown residents when they have opposed adding for very good reasons an additional license to the already "undue concentration." That density has been determined by ABC, which issues the license. With no city opposition ABC staff have no reason to deny any licenses.
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October 31, 2011 | 3:55 PM
I don't think there's a need to zoom in on the alcohol license here. An alcohol license provides its own set of potential problems for sure - but the bigger picture here is how difficult & frustrating it can be every step of the way for someone to open a business in Sacramento. Most of the people I know who have opened businesses in Sac have had an incredibly frustrating time of it. The biggest complaints being the slow pace, how vague it all is, and the deluge of surprise fees. I used to entertain the idea of having my own business but after watching friends go through the process, no thanks. I don't need the grey hairs.
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October 30, 2011 | 1:31 PM
For food-truck aficionados, Davis is definitely less comfortable territory--while much hay has been made about Sacramento's 30-minute limit, in Davis, the limit is 10 minutes, effectively barring the various "gourmet" food trucks from operating at all.

http://www.davisenterprise.com/local-news/city/city-law-bars-food-trucks-from-davis/
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October 31, 2011 | 7:59 AM
If Davis can do it, and still respect the environment and worker's, why can't Sacramento? You would think our City leaders in Sacramento would be over there - as well as West Sacramento where they are building very successfully - saying "Whatcha doing?".
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October 31, 2011 | 3:15 PM
Davis and Sacramento have vastly different demographics. There are some smaller areas that are similar but overall, the two cities are incomparable and West Sacramento is completely different as well, so without even looking at the huge difference in population alone indicating that things need to be handlded differently in Sacramento then thay are handled in Davis or West Sac, just take a look at the demographic. That's like comparing California to South Dakota, or California to even Oregon. There is so much diveristy in CA compared to Oregon or Sacramento compared to Davis, and so much more volume in people which entials more iversity in eeds, itnerest, and higher voume of required resources.
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October 31, 2011 | 3:17 PM
Just wanted to add: (I lived in Davis for 9 years, and in Sac I've been here for 6 years.) Love both towns, what both have to offer, and don't think the article is fair in comparing the two as far as City structure- this is not atarget on you whatsoever!
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October 31, 2011 | 7:07 PM
having done business in every county and city in the region over thte past couple years I have found they all have their odd little individual positive and negative nuances for sure . I have found one common thread amongst them all and especially during the plan review / entitlement period is that the city of sacramento seems to have very high castle walls and thus it is hard to have dialogue with those actually making decisions vs its neighboring cities and counties ( affecting your project and its timely approval) most other cities and counties give customers better access to those decision makers.. (In all fairness, in a conversation with Ed Short of the city of Sac community development dept. those changes are being made as we converse..). Also mentioned in this article is a small business liason i feel this person whether a chamber member or a city staffer not only makes a new business owner more prepared as they enter into the city departmental maze they also make the city staffers job easier now dealing with a business owner that has a little more knowledge than one entering in blind & un prepared .. i believe a small business liason would save the city money as well as make it seem more business friendly ... and to add to Dales comments toward the neighbors this liason would also guide a new business owner to those neighbor groups etc benefitting all .... sorry for the lack of spell chk etc my .02$
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edited on  November 1, 2011 | 3:31 PM
Good idea, Shawn. The fallout from my serving as resident liaison on the Midtown Business Board for three years, was that somehow someone must have referred my name to some alcohol business interests deciding to locate in Midtown.

At that time I was contacted, among others, by the owner of the recently purchased Mayflower building (MARRS) and Streets of London when they bought and decided to obtain an ABC license. Having been involved with ABC for over 15 years at that time, I was able to help them speed up their application process by doing exactly as Shawn suggests. Same for some other nearby real restaurant owners--not bars/clubs who masquerade as restaurants all the while intending to be a bar/club.

I know from prior negative comments and the number of thumbs down on my above comment that alcohol drinkers just hate to hear about the days when residents and businesses worked successfully together to create a better business and quality of life residential environment. Any such cooperation goes against their being able to engage in one of their favorite past times: bashing residents, if not their fear that compatible working relationships might interfere with their drinking habits.
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November 2, 2011 | 8:00 AM
Look no further! The Sacramento Small Business Development Center is "the small business liasion" you are looking for. We are the consulting arm of the SBA (Small Business Administration) and our mission is to assit new and exsisting small business.

SBDC services include, but are not limited to, assisting small businesses with licensing, cash flow, break-even, cost control, tax planning, loan packaging, public relations, business plans, bookkeeping procedures, accounting, marketing, feasibilities studies, Internet marketing, website development, e-commerce, international trade and procurement.

Assistance is provided at no cost to anyone interested in expanding or improving an existing business or starting a business for the first time. All counseling is strictly confidential.

Please note: If you are a pre-venture or start-up business, you are required to first attend our Business Basics Workshop BEFORE scheduling an appointment to see a consultant. Visit our website @ sbdc.net to register or dowload are current workshop schedule.

Kind Regards ~ Clarissa Correa, Asst. Director
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