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More details are emerging about Firestone Public House, the restaurant and bar that will replace the old California Pizza Kitchen in the Firestone Building at 15th and L streets downtown.
Featuring American-style cuisine and a hefty beer selection with 60 on tap, the business will be a family-friendly restaurant that will also serve as a place to watch sports and have a brew – not a typical sports bar, according to co-owner Mason Wong.
“It’s definitely going to be a full restaurant with a full menu,” Wong said. “We’ll do lunch and dinner, and possibly brunch on Sundays. It will be focused on sports, with a lot of TVs, but it’s not going to have a sports bar look to it.”
The target opening date is sometime in February, and construction is scheduled to start in the next few weeks.
Customers looking for jerseys and sports equipment on the walls won’t find it at Firestone Public House, but Wong said he wants to work out partnerships with the Kings, River Cats and other sports teams and organizations in the area for events.
“We want to have a unique variety of food and some fun appetizers,” he added.
One example of the food is an original-style Philly cheesesteak sandwich, which will be served with the meat on the bun, but the cheese on top of a spatula, which the diner will spread on the sandwich.
Pizzas will also be featured, as the oven from when the space was California Pizza Kitchen is still in place. The popular Korean tacos sold at GoGi’s Korean BBQ will be available as well.
The beer selection will include something for everyone, said co-owner Henry de Vere White.
“It’s going to be everything from American craft brews to Belgian-style beers, the popular domestics, German and English beers,” he said. “There’s 60 tap handles, so there’s lots of room.”
Wong described the interior space as having a San Francisco feel with high ceilings, a rustic stain on the concrete floors and wood elements in the décor.
Wong, who co-owns Mix Downtown and Cafeteria 15L, among others, said that though he and his brothers come from a club background, Firestone Public House won’t be a dance club, and there are no plans for a stage for live entertainment.
“We will have some elements of a club in it,” he said, “mainly with the sound. The sound is going to be really high-quality, and we will turn the music up as the night goes on and we’ll have a more vibrant atmosphere.”
Lisa Martinez, marketing director for the Downtown Sacramento Partnership, said the block around 15th and L streets is one of the strongest areas downtown, and it will be good to have the open space once again filled with a business.
“This sounds like the kind of place you can bring a date and watch a game,” Martinez said. “It’ll fit in really well.”
Other sports bars nearby include MVP Sports Grill, at 2110 L St., and Shenanigans, 705 J St.
Martinez added that without a sports-themed business right around 15th and L, Firestone Public House will add diversity to the corner.
Wong is partnering with his brothers, Curtis and Alan, and the de Vere White brothers – Henry, Simon and Mark.
“It’s been a good working relationship,” Mason Wong said. “We’ve got three Wongs and three de Veres, and we’ve all been around in Sacramento.”
Brandon Darnell is a staff reporter for The Sacramento Press. Follow him on Twitter @Brandon_Darnell.
when are restaurant owners going to bring something new and interesting????
In my opinion, having almost any business is better than an empty space. Even if I don't choose to frequent it myself, I'm still rooting for new businesses to succeed!
As for bros, what's the deal? If I'm attending a neighborhood meeting, I'm a neighbor, if you see me at Kru, I'm a yuppie. If I'm watching a 49ers game at Barwest, you'll assume I'm a bro. Why all the hate?
There aren't actually THAT many sports bars downtown. I live in Rocklin/Roseville, they are all up here. Trust me.
http://www.urbandictionary.com/define.php?term=bro%20bars&defid=3608845
Silly (and untrue) stereotypes aside, I am really excited for this place to open! With the Wong and de Vere team behind it, it's sure to be successful.
I can always choose my haunts night by night.
Name a few spots in sac without flats screens. Where the ambiance is created by you, your company and the food/drink (and maybe with some thoughtful design). You cant. That is what's missing.
I can't wait to bro out with my bros here! (Disclaimer: I live 3 blocks away, and not in (b)Roseville, like you probably all concluded...)
LOL
Good luck to the Firestone Public House.