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Firestone Public House to open in February

by Brandon Darnell, published on October 22, 2011 at 12:20 AM

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More details are emerging about Firestone Public House, the restaurant and bar that will replace the old California Pizza Kitchen in the Firestone Building at 15th and L streets downtown.

Featuring American-style cuisine and a hefty beer selection with 60 on tap, the business will be a family-friendly restaurant that will also serve as a place to watch sports and have a brew – not a typical sports bar, according to co-owner Mason Wong.

“It’s definitely going to be a full restaurant with a full menu,” Wong said. “We’ll do lunch and dinner, and possibly brunch on Sundays. It will be focused on sports, with a lot of TVs, but it’s not going to have a sports bar look to it.”

The target opening date is sometime in February, and construction is scheduled to start in the next few weeks.

Customers looking for jerseys and sports equipment on the walls won’t find it at Firestone Public House, but Wong said he wants to work out partnerships with the Kings, River Cats and other sports teams and organizations in the area for events.

“We want to have a unique variety of food and some fun appetizers,” he added.

One example of the food is an original-style Philly cheesesteak sandwich, which will be served with the meat on the bun, but the cheese on top of a spatula, which the diner will spread on the sandwich.

Pizzas will also be featured, as the oven from when the space was California Pizza Kitchen is still in place. The popular Korean tacos sold at GoGi’s Korean BBQ will be available as well.

The beer selection will include something for everyone, said co-owner Henry de Vere White.

“It’s going to be everything from American craft brews to Belgian-style beers, the popular domestics, German and English beers,” he said. “There’s 60 tap handles, so there’s lots of room.”

Wong described the interior space as having a San Francisco feel with high ceilings, a rustic stain on the concrete floors and wood elements in the décor.

Wong, who co-owns Mix Downtown and Cafeteria 15L, among others, said that though he and his brothers come from a club background, Firestone Public House won’t be a dance club, and there are no plans for a stage for live entertainment.

“We will have some elements of a club in it,” he said, “mainly with the sound. The sound is going to be really high-quality, and we will turn the music up as the night goes on and we’ll have a more vibrant atmosphere.”

Lisa Martinez, marketing director for the Downtown Sacramento Partnership, said the block around 15th and L streets is one of the strongest areas downtown, and it will be good to have the open space once again filled with a business.

“This sounds like the kind of place you can bring a date and watch a game,” Martinez said. “It’ll fit in really well.”

Other sports bars nearby include MVP Sports Grill, at 2110 L St., and Shenanigans, 705 J St.

Martinez added that without a sports-themed business right around 15th and L, Firestone Public House will add diversity to the corner.

Wong is partnering with his brothers, Curtis and Alan, and the de Vere White brothers – Henry, Simon and Mark.

“It’s been a good working relationship,” Mason Wong said. “We’ve got three Wongs and three de Veres, and we’ve all been around in Sacramento.”

Brandon Darnell is a staff reporter for The Sacramento Press. Follow him on Twitter @Brandon_Darnell.

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edited on  October 22, 2011 | 2:56 AM
Noooooo! not another sports bar/bro bar with "a lot of flat screen tvs". This will not at all bring the "SF" feel (which I don' know what that means?) More of a suburban strip mall feel..... Chicken wings and flat screen tvs.......

when are restaurant owners going to bring something new and interesting????

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October 24, 2011 | 12:52 AM
how about you wait until it at least OPENS before forming an opinion?
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October 24, 2011 | 11:40 AM
I like that idea, Shalini. What a concept!

In my opinion, having almost any business is better than an empty space. Even if I don't choose to frequent it myself, I'm still rooting for new businesses to succeed!
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October 25, 2011 | 1:53 PM
Yeah, sadly I agree that another sports bar themed concept in that area definitely over-concentrates things. I hope they're not just going to poach patrons from some of the other "bro-bars". But, I'll hold off my opinion & assume that the guys have done some due diligence before spending big bucks to commit to that space.
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jjh
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October 22, 2011 | 9:56 AM
I completely agree with Yippee. There just doesn't seem to be very many hip, modern, sophisticated places to go in Sac. It's mostly "Bro Bars."
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October 22, 2011 | 11:13 AM
Actually I think it's just the opposite. We do have lots of classy places and lots of dive bars, but we don't have a lot of midrange spots. That's one of the reasons the the few nice midrange options have been successful recently.

As for bros, what's the deal? If I'm attending a neighborhood meeting, I'm a neighbor, if you see me at Kru, I'm a yuppie. If I'm watching a 49ers game at Barwest, you'll assume I'm a bro. Why all the hate?
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October 24, 2011 | 12:53 AM
jjh, I am not sure where you are going, but there is a fair share of all kinds of bars in Sac. Perhaps you need to branch out a bit, do some research? Go somewhere new?

There aren't actually THAT many sports bars downtown. I live in Rocklin/Roseville, they are all up here. Trust me.
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Zen
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October 22, 2011 | 11:13 AM
What are you talking about? Downtown/Midtown has great mix of bars and restaurants. They are not all "bro bars"... whatever that exactly means. It seems to me that places that survive or do well are the places that fit Sacramento's style not chic SF style. Shady Lady, R15, Centro, Monkey Bar, Zocalo's, Hot Italian, pick a sushi joint, Fox and Goose, 58 Degrees and Holding Company, Taps's, Press, Ella, Pronto's, Peazanos, Mix, De Vere's, Mulvaney's are just a few examples. Many of these places opened in the last decade. I would not call these Bro Bars but I would say most are sophisticated, "hip", and food destinations that are adding to the options for Sacramento. Don't judge the place before it opens. The Wongs and De Vere's seemed to know the market be doing well.
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October 22, 2011 | 12:32 PM
Here is the unofficial definition of "bro bar"

http://www.urbandictionary.com/define.php?term=bro%20bars&defid=3608845

Silly (and untrue) stereotypes aside, I am really excited for this place to open! With the Wong and de Vere team behind it, it's sure to be successful.

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October 24, 2011 | 12:54 AM
RIGHT? That's quite the combo!
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October 22, 2011 | 6:05 PM
It's funny how anything that isn't a hipster, dive bar is immediately called a "bro bar". De Vere's and The Mix are two of the best locations in downtown and this new place sounds great. A nice place, that's not a stereotypical sports bar but a place where you can get a good meal and watch a game is one of the main things missing in Sacramento.
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October 22, 2011 | 10:46 PM
whew - for a second I thought I was the only one. And I do like hitting the hipster hideaways too. I was out at Townhouse last night and had a blast. I just think having a range is a good thing.

I can always choose my haunts night by night.
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October 23, 2011 | 3:26 AM
I never said it needs to a be a "hipster bar". I'm more against those bloody flat screens. It is impossible in Sacramento to go to a casual restaurant/bar and NOT be forced to watch a game.

Name a few spots in sac without flats screens. Where the ambiance is created by you, your company and the food/drink (and maybe with some thoughtful design). You cant. That is what's missing.
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October 23, 2011 | 7:12 PM
Just for the record people, Sacramento is not SF.
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P W
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October 24, 2011 | 6:10 AM
Correct. We're The City By The City By The Bay.
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October 24, 2011 | 11:37 AM
Thanks for reminding us but can you elaborate on what you mean by that? Are you implying that we're trying to be like San Francisco?
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CCC
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October 24, 2011 | 9:03 AM
So, what is your point here?
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October 24, 2011 | 9:27 AM
People are definitely going to come for the drinks first, and food second... hence the flat screens are warranted in my opinion. I'd say this is going to be a HUGE improvement over CPK (& their cardboard crust), I don't see how anybody could complain about that! Game on!

I can't wait to bro out with my bros here! (Disclaimer: I live 3 blocks away, and not in (b)Roseville, like you probably all concluded...)
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October 25, 2011 | 1:56 PM
Cool --- we'll come crash at your place if we get too hammered & can't make it back to the 'burbs.
LOL
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October 24, 2011 | 11:06 AM
Seems like there are ample hipster/dive bars around...and while I'm unlikely to patronize a sports bar, not sure what Yippee would rather see, since he was not specific.
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October 24, 2011 | 11:26 AM
I really don't care if it's hella bro or hipster, as long as they got a mean happy hour, you will find me there getting day drunk with my herd. I truly doubt the prices will compete with The Merc though.
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October 25, 2011 | 1:57 PM
Ohhh....but I bet the place will smell better & have some interesting looking people instead of some seriously tired alkies glued to their stool at the Merc. Yeah, I know...it's a fun place....sometimes.
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October 24, 2011 | 11:45 AM
I predict this venue will do well. Both operators have a proven track record and the location is one of the best in midtown/downtown Sacramento. For those who are critical...just don't patronize it. Personally I like the proposed concept.

Good luck to the Firestone Public House.
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October 25, 2011 | 4:12 PM
Can't we get more mid-range spots to eat without giant tvs on every wall and music blaring from every speaker? Why should I have to pay big money to have a little peace and quiet and the chance for an actual conversation?
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P W
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October 27, 2011 | 3:32 PM
Try the Buggy Whip. Quiet, dark, and the only TV is an old-school RCA above the bar.
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November 26, 2011 | 1:13 PM
Its about time Sac had a good sports bar! I hope this meets expectations for college sports teams. We need a great spot to watch games and cheer on the team as an alum group. Can't wait to check it out! Bring on the flat screens- everywhere.
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February 28, 2012 | 7:27 PM
I wanted to know more about this place cuz I love craft beer n just Listen to some of these complaints and they haven't even opened yet lol. Probably the same type of people who think the world evolves around them examples are all these fucktards hatein for no apperant reason ..because why? Ohh that's right you want me to substitute French fries for the garnish on your appetizer ..yea let me check on that for you.. I'll ask my manager :) I wish this bar the best and I always say if there hatin you gotta be doing somethin right..
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