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Kerth leaves MBA to focus on City Council run

by Melissa Corker, published on October 10, 2011 at 6:00 PM

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Rob Kerth is stepping down from his position as the Midtown Business Association’s executive director to focus his attention on a run for a City Council seat in 2012.

“It’s like climbing a mountain,” Kerth said Monday of his departure from the MBA. “Once I’ve done what I needed to do, then I need to go find a new mountain.”

The Midtown Business Association is a nonprofit organization that started in 1983. According to the MBA website, the goal of the organization is to “improve Midtown Sacramento through public maintenance, marketing, business advocacy and economic development.”

Kerth was hired as Executive Director in July 2008.

He said in an email that his official last day as executive director is Friday, but he plans to continue working with staff and consultants during the transition to “ensure the continuity of MBA's programs, such as Second Saturday (Art Walks), Midtown Cocktail Week, and graffiti and litter cleanup.”

“I want to help the association continue programs that are in place,” Kerth said, “and there are some things that haven’t yet been instituted but are under way that I want to still lend a hand with, too.

“One of the things I’ve enjoyed the most about Midtown are the wonderfully creative people here,” Kerth said. “They are always on the cutting edge, making things happen.”

Kerth said he is looking forward to running for City Council because, since his last term as a City Council member (1996–2000), he has “so many new experiences” under his belt.

Kerth will run against Councilwoman Sandy Sheedy for the District 2 seat in the primary election in June.

“I know all sorts of new ways to get things done for people,” Kerth said. “North Sacramento has a lot of potential, and it’s exciting for me as I look forward to helping this district thrive.”

Kerth said he will formally announce his bid for City Council Nov. 4 at the official reopening and ribbon cutting for the Iceland ice-skating rink.

Jimmy Johnson, co-owner of Zócalo restaurant in Midtown and 2011 president of the MBA, said Kerth’s stepping down is not a sudden action.

“The final decision was made last Friday,” Johnson said, “but (Kerth) has been involved in the transition process for the past few months.”

Johnson said the organization has hired a consulting firm to assist in conducting a nationwide search for Kerth’s replacement.

The salary for the new executive director has not been confirmed, however it will likely be in the range of Kerth’s former annual salary of $90,000, Johnson said.

Kerth isn’t the first to exit the ranks of the MBA in recent months. In September, the MBA announced that Aja Uranga-Foster, assistant director of the MBA, is leaving the organization Nov. 1.

Johnson said the MBA’s board of directors has not made any decision about filling the Assistant executive director position yet.

“Amber (Schmaeling, marketing and outreach manager) is going to step up as program director,” Johnson said, “and we may get her a little help, but we aren’t focusing on that position just now.”

Instead, Johnson said, the organization is focusing on its Property Business Improvement District (PBID) renewal, which is coming up in January.

The search for a new executive director will take about three months, Johnson said, and the MBA expects to have the position filled by Jan. 1.

Melissa Corker is a Staff Reporter for The Sacramento Press. Follow her on Twitter @MelissaCorker.

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October 10, 2011 | 10:04 PM
I was curious did Kerth suffer head trauma while climbing one of those mountains; because unless he considers the incredible amount of damage he has helped Aaron Zeff accomplish as"doing what he needed to do" ... Rob, make sure you buckle the chin strap before your next mountain. You cant afford any more blows to the head
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October 11, 2011 | 9:18 AM
Let's be clear on this - Mr. Kerth was forced to step down from his position, if he did not step down he was going to be terminated. But, let's pretend for a minute that this article is accurate - What is the motivation behind someone who steps down from a $90k a year job to run for a position that he may or may not get and pays $60k a year? The City of Sacramento needs new vision, new ideas and that isn't going to happen with a "retread".
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October 11, 2011 | 9:57 AM
glad a few locals know what's really going on. all i've heard from long-term business owners in midtown is complaints specifically about kerth, and let's not even get into the ice skating scam he dupped the
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October 11, 2011 | 11:10 AM
Rob was an incredibly effective city council member during his two terms, notably getting the long delayed Arden Garden connector project not only back on track but actually BUILT, as well as getting the Expo extension project through, which allowed for the development of the Costco/REI and other sites in the long unused Radisson back yard. His engaging personality was widely respected, and his ability to unite groups and to foment a common purpose has been sorely lacking in the 11 years of his absence. I will support his bid to unseat the unpopular and divisive current member.
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October 12, 2011 | 5:21 PM
If he got Arden-Garden built, that's all I need to know. Go Rob.
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October 11, 2011 | 12:13 PM
Things to clean up...From the 2010 MBA Annual Report pg 10

http://www.mbasac.com/documents/MBAAnnualReport6-12.pdf

BUILDING RECOGNITION OF SAFETY
MBA provides additional public lighting in Midtown to make our streets more attractive and
secure. This year we invested over $60,000 lighting twenty-four trees along J Street.

1/10 of the overall Monies rec'd.

How many of those little decorative lights are still working? 5%? Either it needs to be maintained...meaning $$ or removed. While lighting street trees has an aesthetic artistic appeal that creates an attractive silhouette of the trees, did it really contribute to the safety of the corridor? Isn't that why we are spending all that money on the current streetlight installation?
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edited on  October 11, 2011 | 1:55 PM
There is no doubt in my mind but what Kerth did his best. But in all fairness to him, trying to coordinate the widely divergent MBA member businesses and their interests is like trying to "herd cats" and vicious attack ones at that. Too many MBA businesses have only one focus, the focus that advances their bottom line of profit without regard for neighboring businesses or neighboring residents.

There was a time when businesses did respect and cooperate with each other and their residential neighbors i.e. jointly sponsored Halloween on J Street, Christmas festivities, Marshall School Board members placed on the door of each new resident a promotional packet of coupons and ads with directions to various midtown businesses, sidewalks sales and joint sponsors of bands in Marshall park with local entertainment and sales in the park, jointly founded Sacramento County & Cities Homeless Board--just to name a few.

That all ended when monied suburban "investors," knowing nothing about Midtown, decided they were going to create a Midtown "renaissance" which really meant chasing out many local shops and stores and replacing with clubs and bars.

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October 12, 2011 | 5:15 PM
If he gets rid of the wretched hag Sandy Sheedy, he has my support.
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October 18, 2011 | 9:30 AM
I don't really care who runs for City Council. All I know is the person who will have my vote is the one who stops outsourcing city jobs.
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February 19, 2012 | 12:31 PM
I tried calling (916) 348-9100 which was the number listed on his application, but I wasn't able to reach Rob Kerth. Does anyone know how I can reach him? I'd like to talk to him about his positions on various issues.
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March 7, 2012 | 8:33 AM
1. Kerth did NOT step down. He was asked to leave the MBA..
2. Federal investigators have stated for the record that the fire was an arson.
3. If you don not understand 1 or 2, you will come election time.

http://blogs.sacbee.com/city-beat/2011/10/rob-kerth-removed-as-head-of-midtown-business-association.html#storylink=cpy
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