April 2, 2009 – Sacramento, California - Sierra Adoption Services, a leader in providing permanence to children living in foster care, launched a brand new customer-focused, interactive website this week. The site, www.sierraff.org, which can also be accessed through www.sierraadoption.org, is designed in to meet the needs of our stakeholders, resource families and youth living in foster care.

“The agency was in desperate need of a new website,” said Bob Herne, Executive Director for Sierra Adoption Services. “Created by a volunteer over 10 years, the site had become antiquated; limiting how we update and maintain important communication to our stakeholders and prospective families.”

Sierra Adoption Services hired Circle Design, a local design and marketing firm, to guide the agency through the process and to create and implement a modern, user-friendly website to support in recruitment and fundraising efforts.

Bob added, “We vetted the proposed web content and usability upgrades with our staff, Board of Directors and stakeholders, and consulted with a leading public relations firm; the results greatly influenced the design of and development of our new site.”

Visitors to the site will easily access current information on the agency’s programs and services, requirements for becoming a resource family, profiles on available youth, online donation opportunities, upcoming special events and much more.

Beginning July 1, 2009, Sierra Adoption Services will become Sierra Forever Families. In the coming months, details of the exciting changes in store for the agency will also be communicated through the new website.

To allow search engines time to recognize the new site, Sierra has included a splash page from www.sierraadoption.org to direct visitors www.sierraff.org, which is the official new site for Sierra Forever Families.

About Sierra Adoption Services:

Founded over 25 years ago, Sierra Adoption Services mission is to transform the lives of children in foster care by building and nurturing permanent families. Traditionally focused on finding families for harder-to-place children living in foster care, Sierra has successfully placed over 2,000 with permanent, loving families and has helped hundreds more reunify with birth families or relatives.

For more information on Permanency Focused Foster Care and other ways to help local children living in foster care, please contact: Sara Hanson at 916-368-5114 or shanson@sierraadoption.org.