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Thursday, May 24, 2012
For Arts' Sake receives, seeks grants
by Brandon Darnell, published on March 2, 2011 at 4:32 PM
Storyline: The Arts
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Leaders in Mayor Kevin Johnson’s For Arts’ Sake initiative are laying the groundwork for the arts to flourish, they told the arts community Wednesday.
Held at Folsom Lake College’s new Three Stages theater, the meeting was the first quarterly meeting of the initiative since it transitioned from the planning phase to the action phase last November.
“We just received word of a planning grant of $50,000 to create a youth arts program to serve the entire region,” said For Arts’ Sake Project Manager Deborah Edward.
The grant, which came from AmeriCorps and will be used in conjunction with the Boys and Girls Club of Greater Sacramento, is allotted for planning to determine the demand and opportunities for arts in the community.
Edward said For Arts’ Sake also partnered with the Sacramento Metropolitan Arts Commission and the American River Parkway Foundation to submit a letter of interest to the National Endowment for the Arts to receive funding that would add artwork to the American River Parkway.
The program, called “Our Town,” gives grants ranging from $25,000 to $250,000 to 35 communities across the nation.
“We should hear in the next month or so if we’re invited to apply, and then three months to hear if we’re one of the 35 communities selected to get it,” Edward said.
She stressed the importance in actively seeking funding, especially in the current economic recession.
“That money is out there, and if we don’t ask, we don’t get it,” she said.
For Arts’ Sake has three overarching goals.
The first is to strengthen the region’s cultural infrastructure, the second is to increase access to arts and arts education, and the third is to invest in talent and the “creative economy.”
Bill Blake of Sacramento’s B Street Theatre spoke on the first goal, emphasizing the importance of public funding for the arts.
“This building is an example,” he said, motioning to the new Three Stages theater, which was funded by a voter-approved bond measure. “It’s not just about the arts, but about education and job creation.”
One of the initiative’s long-term goals in public funding is to get a regional sales tax to bring in money specifically for the arts, but Blake said it was “the hardest hill to climb,” and it won’t be soon.
“What we’re hearing from everyone is really good support,” he said, “but not sooner than three years out.”
Priscilla Enriquez, leader for the For Arts’ Sake team tasked with increasing access to arts and arts education, said social media and websites such as Sacramento365 will be key in getting the word out about the arts.
In reference to Sacramento365, she said, “I think it really is a terrific one-stop portal.”
Another goal her team is working toward is bringing more arts education to area school districts.
“For some of these schools, they have nothing,” she said. “These school budgets are being decimated.”
Chairwoman of the group tasked to tackle the third goal – investing in talent and the creative economy – is Michelle Alexander of the Arts and Business Council of Sacramento, who pointed out the difficulties artists face with an analogy to architects.
“In the short term, we really want to hear from artists,” she said. “We want to know about challenges and unmet needs.”
She said her group plans to survey local artists in the next few weeks to get ideas on what they need so they can determine how to proceed.
During the question-and-answer session following the meeting, Mondavi Center Executive Director Don Roth praised the opening of the new portion of the Crocker Art Museum and the Three Stages theater, and summed up the need for continuing For Arts’ Sake.
“This is one of the worst times in some ways,” he said, referring to the economy, “(but) this is the very best time for us to be working on the planning ... we’re going to be poised to move forward and prosper.”
Brandon Darnell is a staff reporter for The Sacramento Press.
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