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Fashion, music, art, Hipsters, hip hop-heads, well-dressed moms with their kids…Where can you find all this? Sacramento's very own MOD ’09, an electrifying fashion event that brought all kinds of people together.
On the night of Saturday, March 7th, at the artisan building in north Sacramento hundreds of people came to support Sacramento's finest boutiques and designers.
Movement of Design was organized by a large group of people that included boutique owners, designers and artists. Among those in the group was Paul Bricuela the owner of United State Boutique, Bricuela worked hard to get the music together and worked with designer Michael Hargis to fuse things together.
"We basically wanted to build this synergy of art, fashion boutiques, have some vendors plus a music event,” Bricuela said. “There wasn't really anything going on beside the sell-out buy-out event."
A trunk showroom where about 15 boutiques and designers set up clothes and accessories to sell was busy all night. One of the designers was Donald Ambroziak, who for the first time ever sold his screen print shirts and walked away surprisingly happy. For the low price of $5 he almost sold out, leaving with only four shirts. Not only did Ambroziak do so well in sales, but it also allowed him to network with already-established boutiques that have requested to sell his T-shirts.
"I didn’t really think this through,” Ambroziak said with a smile. “I just did it for fun. This night turned out so much better than I expected.".
Other Midtown favorites such as French Cuffs, Buff Castle, Artifacts and Faedrah clothing all had booths. This was much needed in a time when boutiques are suffering from the economic state.
The art in the gallery by Julie Baker could not have been more fitting, with all soft fashion inspired pieces, including a mini dresses made of paper towels. This room was also never empty, and people were left in awe after viewing Baker’s art.
Upon walking in, the lounge area had a DJ spinning dance hits. The cafe was selling food and drinks, including fine pastries and coffee blended drinks, alcohol was served to those 21 and older. Still, this event was family–friendly, and visitors saw a good handful of children with their parents in their most stylish outfits.
The fashion show was packed and quite possibly the highlight of the night for many. The spacious theater room turned into a runway, and the band New Humans played live as Atelier and Van Der Neer displayed their vintage and unique designs. This alone created an atmosphere that could only exist in Sacramento. After a full set by the band, singer Melee Beats, who was reminiscent of Robin Thicke, started things off for Havoc boutique. United State followed. They both had independent urban designs being modeled by women and men with a lot personality. At the end of the show, free T-shirts were thrown into the crowd, and the DJ played music for dancing.
With so many DJs, including Rock Bottom, The Robot&JJ and Greg G, people stayed to dance and enjoy themselves. Bows and Arrows dropped off free sunglasses while supplies lasted. MOD ’09 was a successful event that differentiated Sacramento’s fashion scene from any other city. That is how MOD attendee Nick Stephenson, who attended the event to support Havoc boutique, said he feels.
"I like the fact that when I shop here, I know it’s less likely that I'll see someone wearing the same shirt as me,” Stephenson said. “It'd be very sad if these boutiques closed, because then more people would walk around dressed the same."
