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Opinion: After the fire

by David Watts Barton, published on October 22, 2010 at 11:53 AM

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Today we are all Rosevillians.

Yeah, I know that sounds goofy –  and it's said half in jest. But only half.

Surely, the day after the horrific arson fire that shuttered the Roseville Galleria – on the eve of the holiday shopping season – even the most dismissive Midtown hipster can feel for our suburban neighbors.

During the last decade, we've come to think about each other as something other than neighbors or fellow citizens – we've become competitors. And the divide has come to have a cultural flavor.

Suburbanites dismiss the central city for its liberalism, for its "attitude," for our homeless, for the need to walk a couple of blocks from parking spot to destination, or for being what one poster on Sacbee.com called "ghetto town."

But meanwhile, central city occupants deride people from beyond the rivers as SUV-driving dye jobs, monoculture "bridge-and-tunnel" philistines who take all the parking, don't understand how to drive on a one-way street, and have ruined the Second Saturday Art Walk, among other things.

And the resentment of even our local leaders over the unbalanced investment by Westfield in the Downtown Plaza versus the Roseville Galleria has led to some bad feelings. Why does Roseville get all the improvements? It's not FAIR!

As someone raised in the Arcade suburbs who has long lived in the central city, I am clear which "side" I'm on. I couldn't wait to get out of there, and I can't imagine what would possess someone to live "out there." The schools, I suppose. Or the hills.

But despite my biker's resentment at having been nearly run off the road by soccer moms with two tons of steel in their hands, today I want to recognize this fact:

The greater Sacramento area is one place, one economy, and we rise and fall together. Roseville, Rocklin, Folsom and other increasingly tony suburbs are important parts of our greater economy, and seeing their gains as our losses, or vice versa, is short-sighted.

The more people live and thrive in those small suburban towns, the more people there will be who can come downtown and see shows, support local bands and artists, admire our century-old architecture, learn about our history, participate in our heterogeneous culture and yes, shop in our stores.

And when a town like Roseville suffers an economic hit like yesterday's – the loss of jobs, and of sales tax income has yet to be absorbed – it strikes me as the perfect time to reaffirm that we are all part of one community.

For as Roseville has risen on a tide of Bay Area immigration, central Sacramento has not fallen – we have gotten busier and more interesting; and as Roseville suffers the results of this crazy crime, the central city does not rise – there will be fewer people with disposable income to spend at Mix or Old Ironsides or yes, Downtown Plaza.

This arson was a mad strike at our whole region, and our whole region will suffer for it.

So today, at least, let's put aside our petty differences and one-upmanship and recognize that, while we may not all be Rosevillians, we should all acknowledge the damage and pain that this crime is causing, and will continue to cause for many months ahead.

Whether we live in Roseville or Carmichael or Rancho Cordova or the central city, today, and every day, we are all Sacramentans.

And that is no joke. 

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October 22, 2010 | 12:36 PM
well said
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October 22, 2010 | 12:57 PM
Well put. Like you, I grew up in Sacramento's suburbs--in my case, in Citrus Heights, so I spent a lot of time in Roseville, although I moved away when the land where the Galleria stands was still open fields. I only went there once, and to be honest, I didn't feel all that comfortable there, nor did I like the drive--but, on the flip side, I'm sure there are residents of Granite Bay who wouldn't feel all that comfortable strolling J Street, and the drive is no shorter for them.

Within every crisis is an opportunity, though--and our region is pretty good at pulling together in times of crisis. Perhaps there is an opportunity here to break some stereotypes on both sides of the county line. I am certain there are a lot of people from Sacramento in Roseville today, assessing ways to help, to reorganize, relocate and rebuild.
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edited on  October 22, 2010 | 2:33 PM
Your attempt at humorous banter lacks taste and extends too long. I know you eventually acknowledge that this is a serious subject, but it’s more serious than your tone. People will lose jobs, the state will lose tax revenue, and Sacramento will feel the effects of its “all done up” neighbor’s pain. Absolutely uncalled for!
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October 22, 2010 | 4:08 PM
Actually I am interested what the projected losses will be to local jobs and what spending will leave town.

At this point I have not heard serious analysis and this is a serious subject - though altogether different than what David is doing here which is an important call for unity in our region after a tragedy.
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edited on  October 22, 2010 | 5:27 PM
This "call for unity" starts with a poke in the eye to Midtown and goes on with blanket stereotypes, which aren't black and white as written, unless you are really are a mallrat poseur (who lives on the grid now) or pretentious prat -- no matter where you live.

Sacramentans who don't play these " petty differences and one-upmanship" don't need a lecture on how we're one community -- esp. as it's being defined as "one place, one economy." It's the "tony" attitudes and trust fund "hipsters" that need to get a grip and learn what Sacramento is.

"But meanwhile, central city occupants deride people from beyond the rivers as SUV-driving dye jobs, monoculture "bridge-and-tunnel" philistines who take all the parking, don't understand how to drive on a one-way street, and have ruined the Second Saturday Art Walk, among other things."

Some of them are. Not all. Too bad for midtown that rampant development catered to that sort. Maybe fewer of them will leave more room downtown for folks from other areas who are also regional Sacramentans: cultured, in love with our region and unpretentious.
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October 22, 2010 | 4:25 PM
I'm certain David was not trying to detract from the seriousness of this issue but can understand how one might read it that way.

I thought it was a good way of finding something positive (coming together) in this very unfortunate situation. Especially as someone who has one foot "out there" and one foot "beyond the river" between work and where I live.

On another note, I'm curious how much money it will bring to Sunrise and Arden Fair malls, etc. as well as the total damage. The first number I heard was $100 mil but I am assuming it's far worse.
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October 22, 2010 | 5:58 PM
Congratulations for upping the "trying desperately to be funny while appearing geriatric and out of touch" ante on Sacramento Press.
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October 22, 2010 | 6:26 PM
The fire department sat by and watched the place burn FOR SEVERAL HOURS because they were afraid of some mythical 'explosive' in a back pack - what a joke. They GET PAID VERY VERY WELL to be in dagerious situations.

Thursday: Police announce suspect told them several times there was NO explosive device in the backpack, but they said they could not believe him.

Friday: Police announce that the suspect told them there was an explosive device in the backpack.

Gee guys, can't you get your story straight, or did you need to change your story to justify the fire departments inaction?

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October 23, 2010 | 5:44 PM
I keep hearing people complain about the fire department's inaction as a result of there possibly being an explosive device in that backpack.

Of course these criticisms come from people like you and I, sitting safely behind our computer screens, while those facing the potential explosion had a life to lose and not dollars to gain.

How could you critique them for being cautious when it was their lives on the line?
What would you have done?
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October 27, 2010 | 12:20 PM
If I got paid 100K plus to put my life on the line, like THEY DO - I would have grabbed a 2" hose and gone in - putting out the fire.

I also would NOT have SHUT THE FIRE SPRINKLER SYSTEM OFF!
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October 22, 2010 | 7:13 PM
I'm a card carrying Midtown hipster and though I don't consider myself to be especially dismissive, I don't care about a mall burning at all. No one was hurt and for that, I'm very grateful. I understand that the economy will suffer but I don't see business deteriorating. Everyone will find somewhere else to shop, people will find other places to work; whether or not that will be done in an area that will affect the "cool" part of town just can't be said for sure yet.

Did you read about the fire at the River City Food Bank? I live two buildings away and my friend and I watched with our neighbors while the Fire Department went to town on flames twice as high as the building itself. The loss of the food bank is going to make things so difficult for people who are already struggling. There's a luxury apartment building right next door to the food bank. I guess maybe to remind the hungry that there's something to work toward... Anyway, as the fire raged and I called my wife to tell her I was glad she was safe, all of the bridge-and-tunnel nouveau riche philistines wandered out of their apartments with their tiny designer dogs and complained about the potential damage to their property or the resale value of their condo.

I didn't hear anyone express gratitude that their families were safe but I'm sure they too weep for the mall.
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October 22, 2010 | 7:51 PM
Will the economy suffer?

The City of Roseville may lose sales taxes but those purchases and their respective sales taxes are likely to go elsewhere in the area - such as Arden Fair. And, in our cookie cutter culture, most of the stores are the same and as the purchasing shifts temporarily, so will many of the hourly jobs as other stores hire even more people for the holidays than they otherwise would have.

Meanwhile, there will be a lot of construction, purchasing of construction materials, and hiring of construction workers, many of who have been experiencing slow times as the real estate market has slumped and building projects have slowed or stopped.

I don't think the net effect is easy to assess this early.
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October 23, 2010 | 3:03 PM
Economic and employment impacts discussed briefly here:

http://www.news10.net/news/local/story.aspx?storyid=102189
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October 23, 2010 | 5:37 PM
Hundreds being hired for cleanup:

http://cbs13.com/local/galleria.cleanup.hiring.2.1977182.html
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October 26, 2010 | 9:05 AM
From Sacbee today: "State officials expect up to 1,700 Roseville Galleria workers to file for job loss benefits, making last week's mall fire one of the worst employment crises ever to hit Placer County."

Read more: http://www.sacbee.com/2010/10/26/3131525/up-to-1700-may-seek-jobless-benefits.html#storylink=omni_popular#ixzz13TuXXwRi

http://www.sacbee.com/2010/10/26/3131525/up-to-1700-may-seek-jobless-benefits.html#storylink=omni_popular
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edited on  October 22, 2010 | 8:26 PM
I hear that the Guv approved Roseville City Manager's (Kerridge, remember that guy?) request to declare the mall a disaster area.

That means federal government HELP. "The U.S. Small Business Administration (SBA) is responsible for providing affordable, timely and accessible financial assistance non-profits and businesses of all sizes located in a declared disaster area. Financial assistance is available in the form of low-interest, long-term loans for losses that are not fully covered by insurance or other recoveries."

DECLARED DISASTER AREA? Have Republicans there have no shame? Republican dominated Placer County where voters and their congressional representative rail against big goverhment and cost of existing programs? Why would these brave, rugged independent citizens need GOVERNMENT HELP? And why did a Republican governor who cuts state government programs so severely choose to add to the Federal expenditures?

In view of this and all the Republican Senators and House Reps who voted against the Stimulus Plan, then went home to promptly apply for the very same funds to create jobs in their district and then turned around to brag about how THEY were bringing jobs to those same districts, I think they ought to change the name of their party to Republican Hypocrite Party.
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October 22, 2010 | 10:02 PM
For once, I agree with Dale.
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October 23, 2010 | 1:28 PM
Do you REALLY think republicans are against big government? Com'on Dale. It's a SYSTEM and both parties and everyone who interacts with the system jobs it to the maximum extent possible. Good for Ray for looking out for his new town.
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October 23, 2010 | 2:40 PM
Can you source this? I am very interested in it and would like to read more about how it was declared a disaster area. Really.
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October 23, 2010 | 2:57 PM
"Governor Arnold Schwarzenegger has declared the scene a disaster zone in order to accelerate reconstruction and help those who can't work due to the damage."

http://cbs13.com/local/roseville.galleria.fire.2.1977110.html
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October 23, 2010 | 2:59 PM
Displaced employees can claim for unemployment immediately because of the declaration of a state of emergency:

http://www.sacbee.com/2010/10/23/3126724/help-available-for-displaced-galleria.html
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October 23, 2010 | 6:46 PM
RichieRich: "Do you REALLY think republicans are against big government?"

What, do they lie about that too?
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October 23, 2010 | 10:31 AM
Kerridge's Karma?
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edited on  October 23, 2010 | 11:50 AM
The incident Sean is referring to can be read about here:

http://www.sacramentopress.com/headline/39306/Local_Organizations_
StepIn_to_Help_River_City_Food_Bank_Recover_From_Massive_Fire
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October 23, 2010 | 8:00 PM
I thought Mr. Barton's story was well done. Yes, there is a "cultural flavor" between urbanites and suburanites and it's deep. Polar opposites. Roseville "gets all the improvements" because many more rich people live in Placer County and the tax base doesn't have to support a lot of social programs, drive-by shootings and urban renewal. Mr. Barton's story cries out for more in depth looks at the way people view each other's lifestyles - urban and suburban. It's a hot topic of discussion on the online forums on a regular basis and is often discussed by people face-to-face.
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October 24, 2010 | 5:35 PM
Roseville already has a redevelopment agency of its own, and I'm sure Kerridge has plenty of urban renewal (knocking down old stuff to build new stuff) planned. As to social programs, Roseville doesn't have to provide many because anyone in need gets booted down the road to Sacramento. Although there is a homeless shelter in Roseville--it has to move around between churches in semi-underground fashion:

http://www.thegatheringinn.com/.
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October 24, 2010 | 9:14 AM
Richardrich: That was satire. Truth: Republicans are against big government ONLY until they need the service as in the Roseville case. AND when they need the service, those government employees are supposed to be experts johnny on the spot as in the Gulf Oil spill.

As one TV commentator said, "Democrats increase number of federal employees to meet service demands; Republicans reduce the numbers of federal employees and then double the number of private contractors, who cost more to do the work of the government employees."

As to "good for Ray" too bad he didn't do something good for Sacramento instead of plunging us in the fiscal crisis we're facing.

Tony, they "accelerate" by getting low interest SBA loans to proceed quickly. Once declared, applicants are guaranteed the loans.
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October 24, 2010 | 9:32 AM
I aint welkom en Rosville. We lik dontown!
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edited on  October 24, 2010 | 4:25 PM
I realize this is a wee bit off topic (and what could be added that wasn't already said), but are you really sure you want to tag those who desire to or must live in the town with that name, Rosevillian?!

I would think the standard suffix, -ite, would be much more desirable, especially when added to a village (hence, Roseville)--cum town--cum city name like Rose.

Not only does "-ite" (or even "-er") sound better and much less awkward & pretentious, the Rosevilleite (or Roseviller, or Rosevillager...the most adroit but now outgrown) moniker does not make that (once village, now) city the butt of jokes by the mere transposition of two letters: as in Rosevillains.

So let Sacramento wallow in their pseudocerebral "...mentan" delusions about Sacramentoans. For Roseville, it's Rosevilleites one and all.

PS: I know what you're gonna say to rebut, but ask yourself: Is it really so? And by what authority?
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October 24, 2010 | 5:32 PM
"Rosevillite"...I like it. It sounds like a mysterious radioactive mineral that has the power to repel Sacramentans.
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October 27, 2010 | 5:57 PM
I remember a public access show done by a guy who was a substitute teacher at my high school in Roseville titled, "The Rosevillian."

I'd be interested on your take on what we should call people from Granite Bay and Citrus Heights. I like, "Citrus Highlanders," but I'm at a loss on Granite Bay.
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October 25, 2010 | 9:16 AM
Don't forget...there's alway Denio's - pleanty of double parking available for Rosevilutions and their SUVs.
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October 25, 2010 | 7:20 PM
Local poets converged to commiserate at the loss. They've merged their considerable talents in a new public ode to the Galleria: 'Requiem for a Shoe'...
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October 26, 2010 | 5:44 PM
Whether funny or not, informational or not, David's call for recognition of our region's unity is sincere and laudable.
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