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Le Petit Paris to close

by Suzanne Hurt, published on September 1, 2010 at 6:56 PM

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An air of sadness hung about Le Petit Paris Wednesday after the owners announced they will close late this month.

The boutique and Parisian cafe has brought a bit of France to Midtown for the last five years, but it's been struggling for at least two. Owners Tassina Placencia and her husband Ruben plan to close the family business at 1221 19th St. on Sept. 26.

The economy and fewer customers — including state workers making less money because they're furloughed many Fridays — have contributed to the problem, Tassina Placencia said Wednesday afternoon.

"It's not what it was," she said during a break from serving customers who lined up at the counter. "No one's buying coffee anymore. You have furloughs two blocks away."

The couple has been running the business themselves for the last two years. They sold everything from French milled soaps, handbags and baby clothes to fresh-baked croissants, tartine sandwiches and macarons.

More than one set of eyes glistened with tears Wednesday inside the Euro shabby-chic space, where patrons sipped coffee or tea while sitting at metal bistro tables and on overstuffed Victorian furniture.

Regulars like Harv's Car Wash owner Aaron Zeff and real estate agent Bridget Davis said they were shocked to arrive there Wednesday, only to find the business is closing.

Now Midtown residents, the Placencias have been active supporters of the neighborhood and especially the Handle District where the shop is located. Last year, Tassina Placencia organized a night parade just before Christmas — the city’s first electric light parade in more than a century — to add some fun and draw holiday business.

Midtown resident Carole Arbuckle said she'll miss being able to just sit and relax at Le Petit Paris, the same way she did on a favorite trip to the French city.

"It's been such a nice place to come, especially if you've been to Paris," she said.

Even working seven days a week, the Placencias haven't been able to make enough money to continue with a lease that's ending this month. Two weeks ago, Ruben went back to a full-time job as a rocket tester at Aerojet.

“Her dream was Le Petit,” he said. “My dream was to make her happy.”

Their 8-year-old daughter, Bella, has spent many hours at the shop as well. They said they will miss their customers, but chose not to put any more money into the business, she said.

"There are so many times you think it's going to get better," Tassina Placencia said. "But you have to do the right thing for your business and your family."

"We're at peace with it," she said.

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September 1, 2010 | 7:58 PM
thats a real bummer. Midtown will be a little worse off without them. They'll be missed.
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September 1, 2010 | 9:05 PM
I agree - i really liked going in there for a yummy treat and good coffee. I also really liked the selection of soaps and lotions. This is sad news.
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September 2, 2010 | 8:21 AM
Irreplaceable.
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September 2, 2010 | 9:16 AM
“Her dream was Le Petit,” he said. “My dream was to make her happy.” Quote of the century.
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September 2, 2010 | 4:04 PM
Amen! Makes you wanna cry.
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jlm
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September 7, 2010 | 12:43 PM
Bingo
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September 2, 2010 | 10:20 AM
Another article about losing another midtown business! It seems like a plague is going around. I hope the best for the owners in the future. It will be sad to see them go.
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September 2, 2010 | 11:31 AM
One in seven businesses have failed in the past 36 month. Taxes will be raised and drive out even more.
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September 2, 2010 | 12:54 PM
No connection at all to a large number of people who work (and eat lunch) in the central city having their pay reduced by 15%?
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edited on  September 2, 2010 | 2:47 PM
Absolutely connected and part of the issue...(who told you not?) It all circles back to creating wealth and paying taxes. No business=no jobs=no wealth=no taxes. The 15% in pay cut is a walk in the park during this recession, and may actually advance your economic situation because costs for most all big ticket items have been drastically reduced, and similar savings can be found in smaller ticket luxury and staple categories right now. A recession is actually fine if everyone recedes, because everyone stays the same. If you take advantage of the current lower costs for houses and automobiles right now, you are gaining buying power, even with a slight pay cut.

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September 2, 2010 | 3:16 PM
thank god for the corporate chains that come in to replace the struggling independents
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September 2, 2010 | 4:26 PM
Agreed. If a company has a business formula that works, it works. We need jobs now. Mom and Pops are a romantic notion that do not always work because the cost efficiencies are not present.
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September 2, 2010 | 5:59 PM
thsas, bs.


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September 2, 2010 | 7:08 PM
thsas obviously doesn't get sarcasm.
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September 4, 2010 | 3:14 PM
You say that if a company has a formula that works, it will not work? You are clueless.
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September 5, 2010 | 4:21 PM
"thsas" #1, no one said that. Duh.

If you think Midtown losing its unique, local, independent, neighbor/owner-operated businesses (thanks to Bush's economic meltdown and Schwarzennegger's furloughs) is a good thing, "you are clueless."
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September 10, 2010 | 1:38 PM
Are you a product of the California public school system? That would answer a lot!

The statement " Mom and Pops are a romantic notion that do not always work because the cost efficiencies are not present" is flawless and not at all what you are representing.

Wise up, (if possible), and always, always blame Bush. It defines you.
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September 2, 2010 | 12:58 PM
Good for them for giving it a 5 year run, and it's too bad they can't continue. Best of luck to their family!
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September 7, 2010 | 10:33 AM
Agreed. Thanks, Sonny, for a sane and thoughtful comment.
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edited on  September 2, 2010 | 1:25 PM
A lovely place, providing a perfect backdrop for many inspirations... It will be missed.

(FYI, there were two electric light parades in recent years -- first when Downtown Plaza was renovated and then again the following year. I'm thinking it must have been about 16-17 years ago?)
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September 2, 2010 | 6:15 PM
I think the claim that there had not been electric light parades in so many years was somewhat blown out of proportion--they just took the idea of a specific "Electric Carnival" series of parades that happened after our first hookup to the Folsom Powerhouse in 1895, and kind of ran with it.
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edited on  September 2, 2010 | 9:39 PM
I always liked this shop, as my avatar hints. It was nice to have a little Paris in Sacramento.

Bonne chance avec les affaires que viennent!
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September 7, 2010 | 1:31 PM
We HAVE TO do something about this state economy/budget. We can't keep losing special, personal places like this and be left with only the impersonal chains. L'esprit de Paris, warm friendly owners, and great food. We are very sad at the loss.
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September 7, 2010 | 8:34 PM
Moi aussi, je suis tres triste. We all loved to go there and have a macaron and coffee and browse the store. I hate it that Sacramento just can't seem to support local businesses but will allow big impersonal chains to flourish. The mentality here is just backwards. Eh bien, merci et bonne chance, M. and Mme Placencia, et aussi a votre petite fille.
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September 8, 2010 | 3:03 AM
Why doesn't the morons in Congress, Senate, White House give some of the $800 billion bail out economic stimulus package money to Le Petit Paris?

The only govt funding I see going to help businesses is being given to trans national corporate cartels and Corporate Mafia.

I thought it was heartbreaking when Hina's Tea closed down due to their sociopathic landlord from hell - nobody wants to rent that property now that the word out on the street is that the landlord is a cretin.

When I walk around Midtown I see so many empty storefronts.

will the last person leaving Midtown please turn out the lights?
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September 9, 2010 | 10:54 PM
Its sad to see a small midtown business close down. They are a huge part of our community and we need them. They gave it a great 5 years though!
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September 10, 2010 | 9:21 PM
I work nearby and loved this spot to grab a quick coffee. Unique spot and will be missed dearly. This is the second mid-town business that has closed that I've heard about this week.
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