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Paying for Content Panel June 22, 6 - 8 p.m.

by Colleen Belcher, published on June 3, 2010 at 10:29 AM

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The Sacramento Press and The Sacramento Bee are co-sponsoring a panel on June 22, titled "Paying for Content." The panel will be at the Bee Headquarters on the third floor, 2100 Q St., from 6 to 8 p.m.

We have six panelists lined up:

Tim Foster is the editor of Midtown Monthly and has been active in the Sacramento arts and music scene for over 20 years. His professional publishing experience began at the California Journal magazine in 1996 and he has worked in nearly every aspect of publishing since.

Tom Negrete, managing editor for the online edition and production at The Sacramento Bee, has been a newspaper editor since 1989. He has worked at The Bee since 1994, as an assistant city editor overseeing local education and county government coverage, sports editor and assistant managing editor for business and sports. Negrete was named managing editor in 2008, and recently helped launch Sacramento Connect, a social media and linking network involving local blogs and websites using the latest web technologies. Before coming to The Bee, Negrete was assistant to the national editor at The New York Times.

Mike O'Brien is co-publisher and owner of Sacramento Magazines Corporation, which publishes SACRAMENTO, a monthly, subscription-based lifestyle magazine. The company also publishes Our Wedding magazine for Northern California brides-to-be twice each year, and does custom publishing for a variety of clients.

Geoff Samek is co-founder of Castle Press LLC, the company behind The Sacramento Press, where he is also head of the product team. Samek's background is in technology, with four years experience doing development and project management for high-profile companies, including Live Nation Inc., the world's largest concert promoter and a huge online event ticket seller. He holds a B.S. degree in computer science from the University of California, San Diego.

Michael Sanford is Vice President for Content Creation of KVIE; he joined KVIE in 2003. Sanford is an accomplished award-winning producer of television news and programming whose previous experience includes managing the West Coast reporting team and producing television segments for "Business Now," a half-hour program on major national commercial markets; reporting and producing for the News Travel Network; and producing segments for CNN, Discovery Channel and the Travel Channel. Sanford has won several Tellys for his work at KVIE and was part of the Emmy Award-winning team of "America's Heartland," KVIE's national public television series now in its sixth season. He oversees all production content for KVIE.

Ron Trujillo is the editor of the Sacramento Business Journal. He oversees news operations of the weekly newspaper. He was previously business editor of The Press-Enterprise, a 190,000-circulation daily newspaper in Riverside. He also served as business editor of The Fresno Bee, Central California's largest newspaper. His business section was honored by the Society of American Business Editors & Writers in 2004. He was also a business reporter for USA TODAY in the Money section.

JT Long will moderate the panel. Long is an independent journalist and SEO copywriter for publications such as Engineering News-Record, Comstock's Magazine and PublicCEO. She creates communities by telling stories.

The panel will focus on paywalls and the relationship between the consumer and the news organization. There will be prepared questions, but the majority of the time will be set aside for audience questions.

We expect a large turnout for this panel. You can RSVP by e-mailing workshops@sacramentopress.com.

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June 3, 2010 | 11:07 AM
Any chance this event will be recorded?
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June 3, 2010 | 11:38 AM
Possibly. I'll let you know if we do decide to record it and how you can access the video.
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June 15, 2010 | 5:13 PM
The panel will be recorded by Access Sacramento and it will be aired at a later date. We'll make sure to post that information once we have it.
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June 3, 2010 | 11:09 AM
You might note that the email that was sent out about this event didn't list a time.
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June 3, 2010 | 11:38 AM
Thanks for pointing that out, Tony. That's why I posted this right away including the time in the headline.
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June 3, 2010 | 11:11 AM
Any chance any women are qualified to be on this panel?
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June 3, 2010 | 11:38 AM
I noticed that, too. JT Long is moderating the panel, but the way it worked out for the panelists turned out to be all male. Not intentionally, though.
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June 3, 2010 | 11:57 AM
Someday .... For now, might as well have a male moderator. The sole female in service capacity makes it more obvious. Not intentionally, though.
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June 3, 2010 | 12:11 PM
I think JT Long will be very valuable in directing the conversation and using her own experience in journalism to add depth to the discussion. We did invite at least one female panelist but she declined.
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June 3, 2010 | 12:25 PM
Thanks. A male might be more comfortable pointing out the need for the other half the population to be included in decision-making roles as new media is created -- and funded.
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June 3, 2010 | 2:46 PM
Naga clearly does not know JT. If ever there was a talented woman in journalism--and in the writing community as a whole--in Sacramento, she is that person. I think you'll be impressed with her as moderator, Naga.
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June 3, 2010 | 5:42 PM
Certainly, thank you Stella M. And the day this panel is six women and a male moderator, it will be news.
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edited on  June 4, 2010 | 10:52 AM
Does either the SacPress OR the SacBee seriously think their online content is worth paying for???

Even the NYTimes is having a rough go and TONS of pushback as they launch their attempt to charge for online content...

Media is just going to have to live within its ad based means -- Gary Pruitt may have to take home only ONE million bucks per year rather than SIX or SEVEN...

HuffPost is working successfully based on an ad model -- and just incurred a bucket of investment capital to boot... I'd suggest studying their success, rather than launching a fated content pay scheme -- it reminds of me the saying, "what if they gave a party, and no one came...."
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June 3, 2010 | 11:35 AM
if anyone is going to use anything from huffpost, it would be for wiping...

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June 3, 2010 | 11:38 AM
and HuffPo has quality writing of alternative viewpoints. Who's going to pay for standard they're-lying-to-us-again new reporting? FAUX news brainwashing services are free!
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June 3, 2010 | 11:41 AM
Bbbmer - The panel is to discuss paywalls in media, not to announce whether Sac Press or The Bee will be charging for content. It's an open forum to hear the media professionals' insight on what's working and what isn't. It would be a great opportunity for you to voice your opinions and discuss them with the panelists and other audience members. I hope you can make it.
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June 3, 2010 | 11:58 AM
yeah "strychnine" truth hurts. better use 2 ply.
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June 3, 2010 | 5:20 PM
Oh, yes bbbmer, be please grace us with your presence. Id love to meet the "face that launched a thousand comments". What do you think? I'll buy you dinner. I mean, I won't, but if I know SacPress, and I think I do, food will be provided. Looking forward to it.
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June 3, 2010 | 8:51 PM
Sorry to hear that bbb,
Bon soir et bon chance.
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June 3, 2010 | 9:36 PM
I do want to clarify: I doubt The Bee and I garuntee The Press is not going behind a pay wall. The real questions are about what content is worth paying for and what other business models work.

I cannot say in strong enough terms that we believe in open and free media - especially when so much of our content is community generated.

I actually could not have sat on this panel because I'm afraid that my emotions might get me too riled up talking about pay walls. Every time it comes up my heart rate jumps!
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June 4, 2010 | 6:54 AM
Je suis un ane? pour quoi?
insults in french are still hurtful. I expect more from you than resorting to name calling.
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June 4, 2010 | 6:38 PM
pour quoi the jabs at bbbbmer? I'd expect more from you ...
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June 3, 2010 | 12:49 PM
How does one actually go about wiping with an online news site like the HuffPost?

Nevermind.
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June 3, 2010 | 3:17 PM
First, you take your iPhone...
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June 3, 2010 | 7:47 PM
Careful Stella -- some of the right wingers might do just that.... and irradiate their hineys...

GOOD.
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edited on  June 4, 2010 | 10:42 AM
So THAT's his problem... and here I thought he was just another knuckle draggin, bible thumpin, Ayn Rand ideologin' (though I wonder whether he's ever actually navigated any of her painful prose -- and survived -- probably heard it on Glenn Beck), and whatever other clever descriptives by Alan Grayson I can't remember, kinda lonely white right flight kinda guy...

Maybe I'll send him some Kaopectate for Rosh Hoshanah.....
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June 4, 2010 | 11:11 AM
occasional lumps of lucidity float up in the spew. there's more to S9 than meets the nose.
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June 6, 2010 | 9:43 AM
Sac Press said "The panel will focus on paywalls and the relationship between the consumer and the news organization." Ben, forget paywalls, what about BARRIERS between you and the consumer? A major barrier can be found in the hate agents on your sites attacking fellow citizens and making adult discussion impossible. Until you address THAT issue, you're never going to build strong relationships with your readers. I have a lot to say on this topic having been a victim of personal slander on your site. I will happy to contribute to any discussion you want to have about it. In my opinion that is the conversation you and the Bee should be having.
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June 7, 2010 | 4:10 PM
The Sacramento Press has that discussion internally and we have it constantly. Our next round of site updates is going to include the very start of some tools that will allow us to better moderate comments.

As the head of product I think about exactly that fact constantly and even led a session on the same subject this weekend in Detroit at the Journalism that Matters conference.

I hear you and we are working hard on it, and constantly.

Thank you so much for your input and feel free to send me more in depth thoughts at feedback@sacramentopress.com which comes right into my email inbox.
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June 21, 2010 | 11:58 AM
Thank you Colleen and Stella for the votes of confidence. I think this is an important discussion and look forward to hearing from the people on the front lines about their vision of the future. Thanks for hosting.
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