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The Sacramento Press is getting bigger digs.
The home of the unique daily news website will more than double in size with its expansion in the historic Railway Express Agency Building, next to the downtown train station.
Construction work began a week ago to link the existing 2,300-square-foot space to two adjoining groundfloor suites. Set in an industrial-vibe loft, the newsroom and supporting departments will fill roughly 5,500 square feet when finished. On Thursday, staff began moving desks and equipment to make way for the renovation.
The Sacramento Press is an evolving experiment with community journalism. The online paper uses a small professional editorial staff, interns and a large contingent of community contributors to cover local news, tell neighborhood stories and offer commentary on issues. The business also provides banner advertising and social media marketing for clients.
The expansion is needed to accommodate the organization's growth, said 29-year-old Ben Ilfeld, one of the site's two founders.
"It's been a constant growth curve," he said. "We've seen growth in staff. We've seen growth in readership. We've seen growth in revenue. We've seen growth in our social media presence. And there's no turning back."
The Sacramento Press officially began in 2005 in Ilfeld's Midtown apartment. In September 2007, the business and five full-time staff moved into the REA Building, 431 I St.
"There were just two of these Ikea desks. Ben and I didn't even have desks. We just roamed around, annoying everyone," said co-founder Geoff Samek. "We had to get more furniture a few weeks later, because we got an intern."
The brick building had been recently restored by its owners, architect Lynn Pomeroy and Johan Otto, president of Carson Development and owner of Otto Construction. The Sacramento Press signed a three-year lease for Suite 107, which is tucked away in the far back corner.
The on-site crew initially consisted of Ilfeld; Samek, a longtime friend who'd resigned as a senior web developer for the events company Live Nation in San Francisco; co-owners Joe Krause and Joel Rosenberg, who were in charge of building the software platform; and marketing/salesman Nicholas Walsh. The fifth owner is user experience expert Sim Mendick, who went to college with Samek and Rosenberg.
The Sacramento Press website launched in October 2008 following the recruitment of six interns.
Sonny Mayugba was brought in as business development director. Intern Colleen Belcher was hired to support all volunteer writers. Local journalist David Watts Barton, a longtime reporter at The Sacramento Bee, joined as managing editor in January 2009. Barton soon hired two experienced reporters — Kathleen Haley and myself, Suzanne Hurt — and, later, Mendick's younger brother, Jonathan Mendick, an intern now in his first journalism job.
Since then, the staff has increased to 20, community contributors have risen to about 1,000 and unique page views have grown to about 60,000 a month. A local, online ad network comprised of The Sacramento Press and more than 40 other websites was launched in December. Sales have hit expected marks, with strong growth even through the recession, Ilfeld said.
Intern Mona Romero was hired to handle social media networking for the company and clients. Mayugba's wife, Lynn Mayugba, was hired as vice president of corporate strategy. Intern Casey Kirk was hired to recruit community contributors and provide customer service. Barton became editor-in-chief and Belcher was promoted to managing editor in December 2009. The latest additions were two information technology staffers brought in to accelerate development of the software platform.
"We don't have enough room to contain our people," said Operations Manager Denise Coleman. "So we're very crowded in here — especially in sales, operations and IT."
The work space is as unique as the business model with its 19-foot ceilings, concrete columns and graffiti. Suspended from the ceiling, exposed water pipes and 16-inch ducts snake through the L-shaped newsroom. The reception area walls hold Sacramento Press bikes used in the early days by "shuckers" as a low-cost, environmentally friendly way to promote the site.
The space was designed to be flexible to accommodate growth. A 10-foot-tall functional sculpture known as the "wall of newspapers," made from four long stacks of hometown paper The Sacramento Bee, separate the reception-area couches, coffee table and stereo turntable from the newsroom. A giant curtain and recyclable modular cardboard walls work as room dividers for sales and IT.
The company's focus on sustainability and use of recycled materials also sets the newsroom apart from others. Most of the furniture came from used furniture stores, the rest from Ikea. Ilfeld and Samek work at old army-green metal desks, next to nearly matching old file cabinets and a 10-foot wall of industrial metal shelving. The staff also replaced five-gallon water bottle delivery with a water filtration system after a series of stories about environmental and health problems caused by bottled water.
Ilfeld and Samek chose the REA Building not only for the good deal they got on downtown loft space, but because it's located next to the Sacramento Valley Station. Staff and visitors are encouraged to take public transit — light rail passes are given away. Bicycles, skateboards and a scooter often roll through the newsroom.
While the staff loves the gritty location, the area has its downside, too. Thieves have struck during office hours, and sketchy characters often hang out around the train station after dark. Set near the back of a building, the company's current entrance has been a little hard to find.
The new entrance will gain much more visibility after moving to the front of the building. Walls will be knocked out to allow the office to expand into the neighboring suites. The reception area will move to the new front of the office. The newsroom will take over the majority of the rest of the space. IT, sales and operations will expand into the current suite, Coleman said.
IT has been located in the middle of the newsroom, set off from reporters by only the cardboard waffle wall.
"It's a tech industry standard (for workspace) to be a little more open and lofty," Ilfeld said. "Ironically, it's a little bad for tech. Tech needs it to be quiet."
The need to increase the size and frequency of community journalism workshops, as well as space for volunteer contributors, also led to the expansion. Groups of 15 to 45 have attended workshops on such things as photography, food writing, interview skills, online research and writing. In the past, workshops were held in the middle of the newsroom after desks and equipment were cleared away.
The renovation will create a large reception area and communal space that will hold an Internet cafe, lounge space and room for workshops and other meetings. The company expects to hire its first receptionist.
A wall and locking door will separate the newsroom from the reception area. The intern station will expand to eight computers. An interview cubicle that can accommodate four reporters will be built. The office will also get its first conference room, four small offices, a third bathroom, a shower and a secure server room.
"We have an issue here with public and private" (space), Ilfeld said. "In our new space, we'll have enough square footage to hold public events in a public space, rather than in our newsroom."
The company is also getting more parking for clients and employees, especially reporters and others who may work at night. More bike storage space will be added.
The expansion is expected to be completed by July.
The editorial staff has focused news coverage on the central city. Now the Sacramento Press plans to expand coverage into four adjacent neighborhoods. It may also expand its functional art: the owners may hire a metalworker to create a removable chair-tree sculpture as a way to "hide" all the blue plastic and steel chairs used for workshops.
It's all part of the online experiment being homegrown in downtown Sacramento.
"We're constantly innovating how we interact with the community," Ilfeld said. "That's at the heart of our mission."
The Sacramento Press executives and staff include: Ben Ilfeld, founder/chief operations officer; founder Geoff Samek; Chief Financial Officer Anil Sinha; Vice President of Corporate Strategy Lynn Mayugba; Joel Rosenberg, founder/head of IT; IT developers Artur Janc, Steve Holmes and Luke McCollum; Editor in Chief David Watts Barton; Managing Editor Colleen Belcher; reporters Jonathan Mendick, Kathleen Haley and Suzanne Hurt; Melissa Broughton, finance officer/human resources; Director of Business Development Sonny Mayugba; Advertising Coordinator Emily Cooper; Advertising Account Manager Mike Urbani; Denise Coleman, manager of operations and marketing logistics; Mona Romero, social media lead; and Casey Kirk, recruitment manager and customer service.
So, who were the nice gentlemen modeling diapers??? Nice legs...
The Railway Express Agency Building was made available to the Press...only after the tax payers paid MILLIONS to have the place completely rebuilt. ( $8-10 million, which did NOT have to be paid back - thats $400 per square foot - twice what the market rate should have been)
No doubt the Press is getting a sweet deal from REA Partners - in return is the Press the mouth piece for certain connected insiders?
Hey Sac Press how about an in depth article on the players in REA Partners and their connections and how many tax dollars they have received for projects such as the REA building over the years.
I AM SO SICK OF HEARING THAT EVERYTHING IN THIS CRAPPY TOWN IS A SCAM TO GET TAX DOLLARS - I GUESS NOTHING WOULD BE BUILT UNLESS THE TAX PAYERS PAID FOR IT...
And don’t even try to open your mouth Burg I really could care less about your opinion on anything...
Colleen I could give you a list of stories - everything supported by public documents - but I'll give you the gist of those stories in as few of words as possible:
This town is corrupt. It is ran by a small cabal of developers, contractors and restaurateurs that control the city council through campaign financing and support during elections - in return these same developers and restaurants get HUNDREDS OF MILLIONS of dollars in FREE tax payer money to develop buildings and restaurants. They get any zoning changes they want - They are getting the annexation of tens of thousands of acres of irreplaceable farmlands that they already own or have the development rights to. They get hundreds of millions of dollars in no bid public contracts. Some of these developers have become BILLIONAIRES directly off of this relationship.
The ultimate irony is that Democrats are falling all overthemselves in this town to throw money at Republicans and the super wealthy... lol
This money could be used to support programs that actually need the money to survive - the fat cats really don’t need it. This is not how capitalism is supposed to work - it's nothing but corporate welfare and corruption at its worst.
This money belongs to the tax payers and it was taken at gunpoint (try not paying your taxes) and GIVEN to this small group of insiders - It is in your face corruption.
Most of this money is funneled through SHRA - which is a public agency that’s primary purpose to exist is to help the less fortunate - not make rich fat cats richer.
But these are not the kinds of stories that Sac Press will touch with a ten foot pole - if you did, you would be quickly kicked out of your nice tax payer funded building.
We rent a space and pay for it. We are free to move where we need to be. In this case we looked at several properties over the course of months of searching. That was followed by negotiations that also took months to hash out. That is what a good business does.
We have taken no money from the government and we were not at all a party to the redevelopment work that made the building rentable.
All we are is a small, labor intensive business trying to make it in Sacramento. That is it.
We are also unafraid of retaliation from business or government and have never ever been shy. Our editorial department and our policies about user contributed content are by far the most open in town.
I don't think Mad Men had quite taken off at the time, but I don't really mind the connection as we do sell ads and marketing services.
I am sick of corporate/good ol boy/ fat cat welfare
Ralph Nader's PUBLIC CITIZEN is a very good resource to amp up and support such an argument, as are some of Nader's books, as well as those of his successors.
Other resources include how tax codes are written, mainly benefitting corporations and the wealthy, and here in California, Lenny Goldberg's CALIFORNIA TAX REFORM ASSOCIATION is a GREAT resource for the laws that enable such tax code unfairnesses and advocacy for undoing them...
But, as for screwing, Mr. Knapp, I'll pass.... My husband of nearly 30 years might object....
C.M. Albrecht, Junior Reporter
Instead of lashing out on a blog, why don't you tell us about your conspiracy theories in a well documented article??? Take Colleen up on her offer, I can't wait to hear more about egg sucking liberals!
@ Jim , take a deep breath.
Or is it just a generalized eggbasting you seek???
ANY small firm has difficulty these days JUST STAYING ALIVE, especially in media, and especially in NEW media. The marketplace is nepharious at best, the competition stiff, and such organizations that DO survive must embody the 80's triteness of 'lean and mean' infrastructure to the extent of barely making ends meet, but producing a product as if this was not the case.
I commend SacPress for surviving and expanding, though I would rather they would not so clearly demonstrate a bias in reporting on local politics, especially by using terms like 'backtracking' against one candidate while not using the term applicably against the candidate's opponent. Here on Planet Earth this is known as 'hypocrisy'.... and though this may be disputed, it is definitely NOT 'journalism'.... citizen, or otherwise....
That being said, SacPress and its affiliates and analogs have enormous potential to capture an enormous marketplace -- the vast meanderings of the human minds among their readership...
Best regards in doing so...
To paraphrase from an old Comedy Central ad -- wit and sarcasm are hard -- leave it to the professionals...
@ Jim - you have some local know-how, if you tried you could educate others. I, personally have very little knowledge about Sacramento politics but I am now starting to take an interest. Cheers.
CONGRATS AND KEEP THOSE GREAT ARTICLES COMING.
OOPS!!! It's not until June 26th.... my bad.....
Here's the announcement, that was published in an article on your site about a week ago:
http://www.sacmcmhometour.blogspot.com/
But what's even more interesting are links from this site to others, including the 'Eichler Network' site, which is one of the greatest most accessible sites dedicated to MCM design that I have ever seen -- and that includes the infamous DOMUS mag, which costs a FORTUNE to subscribe to...
But as for an article, I'm sure Ms. Lannin or one of her colleagues who are much more involved in the show will be putting forth another announcement article on the Sacramento show, which by all accounts seems like it's going to be a truly GREAT local event....
There are some AMAZING homes and other buildings in Sacramento, actually, quite consistent with your furniture, that merit greater exposure... In fact many of them are within blocks of my own home, which, while comfortable, is by no means the architectural gem that some of these precious MCM homes are -- my GOD some of them are EXQUISITE..
That being said, this was just intended to provide the MCM website...... Have a nice day....
Plus, I'm mad at you right now.