This is not your daddy’s Sacramento Pride!

Sacramento Pride is making big changes in 2010, all aimed at transforming the annual regional celebration of LGBT culture and accomplishments into an event worthy of its new tagline, California’s Capital Pride.

The list of changes begins with the day-long Pride Festival’s move this year to Sacramento’s Capitol Mall. The Festival will be held Saturday, June 19, from 10 am to 5 pm. Sandwiched between the State Capitol dome on the east and the golden spans of the Tower Bridge on the west, the Festival’s move to the scenic city gateway is intended to raise visibility and emphasize the important role of the LGBT community in Sacramento and statewide.

The Festival’s move from Southside Park, where the festival has been held for the past several years, to Capitol Mall has been warmly received by city officials, who awarded the event an $8,100 City of Festivals Grant for the first time this year. “Sacramento’s LGBT community is essential to making this city a great place to live, work and play,” said Councilmember Ray Tretheway. “The State Capitol and Tower Bridge will be the perfect backdrop as thousands of people from throughout the state and nation gather to celebrate our capital’s annual pride festival.”

Also new in 2010:

• An amped-up entertainment line-up, featuring several nationally-known acts as well as a robust slate of local talent at two stage locations. Entertainers confirmed to date include:
  -- Season 1 winner of RuPaul’s Drag Race, Bebe Zahara Benet
  -- Recording artist Kaylah Marin, whose dance remix hit “On the Floor (Oh Baby Please)” currently is #4 on the Billboard Club Play Charts
  -- TWSS, or That’s What She Said, an L.A. musical comedy duo perhaps best known for the YouTube sensation, “U-Haul: The Music Video”
  -- Singer/Songwriter Joel Evan, whose new hit single "Storm" is taking the dance clubs by storm.
   
• A new Sacramento Pride Parade route, featuring a symbolic route reversal, beginning at 10 am at Southside Park (where it used to end)and ending at the entrance to the new Capitol Mall Festival grounds.
   
• The high-energy Amtrak Dance Stage, made possible by a generous sponsorship from Amtrak.
   
• An all-new Dyke Celebration. Scheduled for Friday evening, June 18, at the State Capitol West Steps, the event will feature a twist on the traditional “Dyke March” with a festive line-up of musical, dance, Drag King and spoken-word performances. Participants of all genders are invited to join the celebration of unity and equality.
   

Sacramento Pride 2010 will have the support of the largest number of corporate and non-profit sponsors in the history of the event, beginning with Title Sponsor Jackson Rancheria Hotel & Casino, Outword Magazine, Wells Fargo, The Hewlett Packard Company, Regional Transit, JetBlue, Barefoot Cellars, Safeway, Rainbow Chamber of Commerce of Sacramento, Rainbow Pages, SMUD, Amtrak, California State Fair, Uptown Studios, IKEA, BudLight, Lumens Light + Living, Infinite Entertainment, WriteAway Communications Services, Power of Two Promotions, CARES, Sacramento News & Review, and Cheer San Francisco. Outword Magazine publisher Fred Palmer, sales and marketing agent for Sacramento Pride, has been instrumental in attaining most of the event sponsors.

As always, Sacramento Pride is produced by volunteers and staff of the Sacramento Gay & Lesbian Center, and proceeds support Center youth services, HIV support services, programs for transgender individuals, gay men and lesbians, a free weekly legal clinic and other services critical to the health and wellbeing of the LGBT community.

For more information, visit http://sacramentopride.org, or follow Sacramento Pride on Facebook, Twitter and MySpace.