We sell advertising. However, you will not see any pop up ads or ugly flyovers on our site. And you won't see lists and lists of button adds or text adds crammed on the sides and bottoms of our pages. All of us at the Sacramento Press use our own site and rule number one is if it looks bad to us then it will look bad to you.

Our advertising is based not on the number of eyeballs we can distract or the number of clicks we can generate. It is based on the privilege of sponsoring the best stories and conversations about Sacramento. Our advertisers want to be associated with you, not distract you!

We respect that our advertisers keep us in business and sponsor your great writing. So we do not try to hide their ads away. We are working to create a balance that is respectful of our readers and our advertisers.

We built our advertising management site from scratch and we are very proud of it. We give advertisers the ability to target their ads to the right content and even avoid content which might not be in line with their values. It is our ultimate goal for our partners to sponsor the stories and conversations that match their values and their unique commitments to our community.

We also enroll each partner in our Do The Right Thing Program (DRTP). Five percent of our revenue from their advertisements goes to a local charity of their choice. And we try to link advertisers with the right charities and encourage them to give on their own. Our community is an ecosystem of business, government, non-profits, and individuals. We aim to serve each component of our community and bind us all together. We achieve this not only through our media outlet, but also our business practices.

Please tell these local partners that you appreciate their sponsorship of these important stories. Forget about clicking the link, walk down and thank them in person.