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Hard Rock Cafe To Close Next Month

by Stephen Gillis, published on February 19, 2010 at 11:50 PM

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 The Hard Rock Cafe in downtown Sacramento is closing its doors after 12 years.

The restaurant was an anchor of the troubled Westfield Downtown Plaza, and is the latest casualty of the poor economy, said Mayor Kevin Johnson.

"The Hard Rock closing certainly reflects what is going on with this country and state. It's hitting us very hard," Johnson said at a press conference Friday. "We haven't hit bottom and we haven't come out of it yet, and that's very difficult for all of us."

Michael Ault, executive director of the Downtown Sacramento Partnership, said he just heard about the closing Thursday.

"We are disappointed," he said. "Hard Rock is an iconic property. The destination it represents in Sacramento is definitely something we will miss."

Ault also said that despite the closing of the restaurant, he is encouraged by increasing development in the 700 and 800 blocks of K Street, something that Johnson said is important, along with development of J and L streets.

"We are committed to having a vibrant K Street," Johnson said. "It is very important for the core of our city."

Ault said that Hard Rock Cafe will close next month. The worldwide chain opened a restaurant in Seattle last week, and will open one in Los Angeles next month.

"What Hard Rock is saying to all of us is that in tier-two cities or midsize markets, we're closing," Johnson said. "If you're a top-tier major market, we're opening and expanding."

Johnson said that one of his goals this year is to attract more businesses to the downtown area.

"We're going to be very aggressive to try to attract retail to the downtown plaza as well as J, K and L," he said. "Just sitting on the sidelines and doing nothing is unacceptable. We have to give people a reason to come downtown."

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edited on  February 20, 2010 | 5:19 AM
Other than lost jobs, I'm not sure why the closing of this chain restaurant is any more important than the closing of any other chain business. It has little or nothing to do with Sacramento's history or culture, and is just an artificial and unoriginal tourist trap.
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February 21, 2010 | 9:29 AM
Beerzie, you summed it up perfectly. I can't imagine eating at a Hard Rock Cafe when there are so many excellent restaurants downtown. When I heard it was closing, my first thought was "Huh? That place was still in business?" It didn't even make my dining out radar.
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February 20, 2010 | 9:16 AM
& who says the anchor needs to be a gimmicky chain eatery. That space used to be an upscale dept store (I.Maginin) and could be a retail store again. I read some bee comments that said a target would be horrible for downtown - not so - a moderately priced dept store would be super. Another full service grocery store would be good too. The Safeway in SF next to the Caltrain station is a perfect example of blending neighborhood needs all together. The urban Target designs are decent & Downtown needs neighborhood serving retail if it wants to actually attract residents. The daytime workforce would certainly patronize such a place as well. As a longtime grid resident i am not sad to see Hard Rock go.
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edited on  February 20, 2010 | 9:32 AM
Even the best Hard Rock anywhere is one of the worst restaurants everywhere.
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February 20, 2010 | 12:16 PM
That is an awesome idea!!
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February 20, 2010 | 9:17 AM
Bad business decision by Hard Rock. With the all of the energy focused on reinventing downtown right now, this is the time to reserve your place at the table.
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February 20, 2010 | 9:24 AM
I think the closure might have somewhat of a psychological impact on many Sacramentans. Do you remember the incredible hoopla and excitement its opening generated? It represented our arrival on the big stage to many. Its closure is like another brick on the pile of broken dreams in this lousy economy. I am sorry I did not patronize it more, but with its only entrance on the far east side of the Plaza and no entrance towards the Plaza's center, I rarely thought abou it. That was a terrible design flaw I think. Folks who drive to the Plaza to shop never see it or think about it even being there. Unfortunately, the adage is true: out of sight, out of mind. Some will see its closure as Sacramento's "Day the Music Died" moment.
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February 20, 2010 | 10:05 AM
Times change, and businesses change. Hopefully someone else will take over the space, as the nearby "Three Monkeys" restaurant has already changed hands and has a new tenant. One other point--I never saw much point in calling it the "Hard Rock Cafe" if they didn't feature bands...apparently they did for a while and then stopped. Maybe someone could take it over and turn it into another live music venue for K Street, adding to the number of nightlife options already there?
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February 20, 2010 | 11:43 AM
Bill is on the right track. One business closing is opportunity for another opening. And closing of a chain is an opportunity for local business that helps the local economy. Like Starbuck's closing in Oak Park being replaced by a local business serving a better product. And what should replace Hard Rock? A Jewish Deli, of course. Lot of talk about "world class city" Ever hear of a wcc without a Jewish Deli downtown? What would Manhattan be without the Carnegi; Los Angeles without Cantor's? You want music? How about Klemser?
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February 21, 2010 | 11:42 PM
Right on, Brooks! Hard Rock was the best nachos I ever had in Paris, but what is any city without a big juicy slab of corned beef and pastrami with a celery soda? Let's bring "Kosher style" back downtown. You'd think the Friedmans and the Fahns were a bunch of vegetarians! I'd put my money where my mouth is.
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February 20, 2010 | 12:16 PM
Any business leaving the city, especially in our most desperately in need K street, is a bad thing . I find it interesting that we didnt know it was coming . Subsequently concerns me that there wasnt a better relationship with the corporate mother ship of Hardrock. William, i saw many shows there throughout the years and like many live venues there hasnt been a turnout to justify the security expenses that accompany the current entertainment permit requirements. I agree with the comments above that there is never a problem only opprtunities, yet, I also believe there is a lesson to be learned about the urgency or importance of retaining our current businesses as well.
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February 20, 2010 | 12:58 PM
Sounds like it's time to simplify the entertainment permit requirements, then! And if there are other live music venues on K Street, as well as other nightlife options in walking distance, it's easier to create that needed critical mass that will draw larger crowds.

And, of course, we need to finish mucking with the 700-800 block, which currently acts more like a barrier than the portal it should be.
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April 6, 2010 | 12:56 PM
r8rs1 - I'm with you, if they left when their lease expired, it could not have been a surprise that they didn't plan to renew. According to Wikipedia, out of Hard Rock's 140 locations, Sacramento is the only location that they have closed....looks like either something wasn't working out between the Dowtown Sacramento Partnership and Hard Rock or the return on investment was THAT bad and nothing could have kept them in the space. There are a lot of good ideas on these posts, change is good. Visualwest...there's a D&B coming to Roseville...
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February 20, 2010 | 12:17 PM
Another one bites the dust!!
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February 20, 2010 | 8:57 PM
i just hope that the new business that will eventually be at that site can cater to all individuals of different economic backgrounds.
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February 21, 2010 | 1:17 PM
Put a Dave & Busters there. It'll kill.
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February 26, 2010 | 1:55 PM
I am sad to see Hard Rock leave. The food wasn't great and there are many amazing restaurants located around town, but Hard Rock leaves a big hole at the downtown plaza. How long is at going to take a business to move in? A grocery store or Target would be a needed addition to the plaza but I don't see that happening anytime soon. For now the empty shell will sit as a reminder of the bad economic times in Sacramento and more people will be unemployed. Sad day for Sacramento when any business (especially the cornerstone of the plaza) goes under.
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