STORYLINE Making History in Sacramento

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Randy Paragary, Bob Simpson, and Rick and Earl Lobley opened Empire Event Center in 2004. It was almost alone on the R Street Corridor for four years, before being joined by, among others, Shady Lady Saloon, Magpie Catering, Burgers and Brew, Space 07 Salon and Top This Yogurt.

With all of these businesses opening in the past year, it was time for the space to undergo a facelift - to the tune of $2 million.

Well, not just a facelift - a complete change.

Today, all that remains of Empire are memories of past performers, including The Roots, Muse and David Garibaldi, Sacramento's own performance painter. According to its managers, from now on there will be no more 18-and-over club nights, meaning no more college Wednesdays and no more student discounts.

Over the last several weeks, Empire's former address, 1417 R Street, has undergone a quiet and speedy renovation. It reopened Thursday night as Sacramento's newest entertainment destination - Venue.

"R Street, this whole section (of Sacramento) is ready to explode," said Venue general manager Elvis Lindsey. "We wanted a little more classy of a nightclub."

He and assistant general manager Ben Benoit, Lobley's cousin, said they've been remodeling the place around the clock, for ten days. Workers were putting finishing touches on the interior of the 1,000-capacity club Thursday evening.

Among other new features are 1,000-plus feet of crown molding, freshly painted red walls, four colorful bars, chandeliers, a state-of-the-art light and sound system, three VIP areas with bottle service, a DJ booth and stage, and art that former Sacramento-based painter Jacob Patterson described as "punk rock meets Victoria's Secret."

Most of the staff is new, managers said, and Mosaic Salon has added a twist of glamor by styling female employees' hair.

Benoit drove 3,000 miles, from Miami, for Venue's opening.

"The green room is more conducive for a band to come and enjoy; (it's) just a nicer environment," he said, adding, "(Venue will) bring high quality bands to Sacramento that usually bypass the area."

Venue looks to hold 120 shows per year, said Benoit, starting Friday with Lake Tahoe-based, '90's cover band The Alternates. Though Venue's nights are all 21-and-over, during some musical performances, the venue will be open to all ages.

"Personally, as a music fan, I'm excited," said Barry Prickett, former SN&R music critic and Venue's publicist. "Why wait for a good thing?"

Benoit called Venue's speaker system, a Meyers Pro, one of the best in the industry.

Managers said the club usually will be open Thursdays through Sundays, with a different theme every night. Thursday will be a mash-up night featuring a DJ paired with a live drummer. Friday nights will feature a live band with a DJ, while Saturday nights will be a top-40 night with a "stylish, provocative" dress code enforced.

Sunday nights might be "hospitality night," said Prickett, adding that many facets of Venue are to be determined.

Aside from concerts and dance club nights, Venue's management hopes to open the space to "other performances," and special and corporate events.

Cover charge will start at $10, and bottle-service packages for 10 people will cost $300.

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February 13, 2010 | 9:06 AM
This place should just be called Douche. Paragary is so out of touch. Has he even had an original thought in the last decade? The style bites off of the Shady Lady albeit badly, styling up the lady's hair is almost a Mad Men style throwback. This dinosaur should retire. That place needed a redesign and a paint job and switching out some lights wasn't it. 1000 person industry night? Does he even know who works in his industry. Oh well ask the doorman how it's been going after a few weeks. He'll be the one wearing and Ed Hardy t-shirt. All ages...? Don't even know what to say...
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February 13, 2010 | 12:41 PM
oh my, it does look alot like the shady lady.
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February 14, 2010 | 5:19 AM
i completely agree, "the Venue" please.
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February 14, 2010 | 5:26 AM
It's nothing like Shady Lady.
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February 14, 2010 | 12:10 PM
Bartender, yer killing me! keep up the impartial critiques. We need that, and less ass kissing.
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February 15, 2010 | 9:56 AM
My last experience with the previous version of this public house was that the wardens guarding the threshold treated all as curs and ruffians, despite the fact that they were gainful ticket holders. My vow at the time was to eschew this locale, and nothing in this missive has changed that oath.
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May 14, 2010 | 8:45 PM
Yawn! Bartender 79 is so right on and visualwest needs glasses. It is a Groceries4Less version of Shady Lady! Those cheescake paintings are friggin' awful! I heard the pitch about "getting bands that usually bypass this area" from Aunt Randy years ago and it never happened, and I'm guessing it's not going to happen this time. I wen to Empire once soon after it first opened and swore I'd never go back, and I didn't. It's an old Paragary's trick to give a place a facelift and reopen under another name to get some buzz. Not to shoot the messenger, and I'm not sure how many people read this blog, but it seems to have worked.
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