Call them crazy. Call them reckless. Just don't forget to call them cowboys. This weekend at Arco Arena, Professional Bull Riding returns with death-defying action and good family fun.

Three intense rounds of competition will produce a winner. The rider who amasses the highest points total after enduring three rides will be crowned the Sacramento champion in the "Built Ford Tough Series."

This weekends event will also feature a first-time competition between the No. 1 and 2 riders in the world. A one-time challenge is scheduled, with the highest point total after one ride taking home $10,000.

Riders must hang onto the bull for 8 seconds. Points are awarded for technique, form and length of ride.

Bull Riding has edged NASCAR as the fastest growing sport in America.

"Bull riding is the greatest sport," rider and reigning Sacramento Classic champion Zack Brown said. "It's a dangerous sport. We all have been injured at some point or another."

Brown entered the PBR league in 2004, snatching Rookie-of-the-year honors after back-to-back wins. Four years later, countless broken bones and a period of self-doubt, Brown found himself considering leaving bull riding for good.

"I hit that 'wall' people talk about," Brown said. "For a while, I didn't know if I wanted to ride again. One day I decided to get back on the bulls, and I haven't looked back."

Brown looks to have made the right decision. Since returning to PBR, he has amassed impressive top-five finishes at several events. Last year, he was selected to compete on behalf of America at the World Finals.

"(World Finals) was the highlight of my riding career," Brown said. "To be selected to represent your country is the highest honor."

Brown will compete this weekend along with the rest of the field at the Sacramento Classic. He hopes to repeat his successes from his last visit to the Capitol City. Tickets still available at the box office or website. Tickets start at $10.
 

Photo #2: PBR rider Zack Brown

Photos courtesy of Matthew Ceccato