When I first heard that the Sacramento Kings would be offering “dollar beer night” on its nationally televised Wednesday night home game as a promotion to bring in more fans, it was surprisingly troublesome to learn on many levels. As someone who is a community advocate and supporter of the organization MADD, this to me has the makings of irresponsibility written all over it, similar to letting a drunk tend bar. The Kings for all that can be said about their play on the court and lack of home attendance, should not display such gimmicky promotions that will encourage people to engage in risky drinking behavior just for a quick buck. Granted buying beer is an option to fans and no one’s arm is being twisted to indulge on the dollar adult beverages, however, you would think that the Kings could come up with something a bit cleverer this holiday season. This is the time of year when you find people are drinking at holiday after holiday party and in these economic times who needs more enticing.

The Kings seem to forget that they essentially fired one of their former head coaches for a DUI offense just a few short years ago. The area surrounding Arco Arena is one that dockets a high number of drunk driver arrests within Sacramento. The bottom line of this is it just doesn’t sound right when the Kings should be doing else to promote a more family fun atmosphere such as family night for a dollar, now how’s that for a promotion.