Tag Cloud
Those passing by Grebitus & Sons Jewelers at the corner of 10th and L Street this month will see a piece of Sacramento history in the window; a trio of life-size animated figures (a man, a woman and a dog) in front of a Christmas tree. The figures are products of the Gaffney Display Company, the family firm who created the figures for the Breuner's furniture store chain's annual Christmas window display.
The idea started at November's Sacramento County Historical Society meeting, where Mark Gaffney gave a presentation on the history of Gaffney Display Company and their years providing animated figures for Breuner's. Mark's parents started Gaffney Display in 1936, and Mark has carried on the family tradition. The Gaffney figures were used to create whole animated scenes, placed in windows throughout much of the Breuner's furniture store chain. The store was founded here in Sacramento, but at its height had about 40 stores throughout United States. New displays made their debut at the Oakland store, then were moved to Sacramento the following year, then to Reno, and so on to approximately a dozen stores that hosted holiday displays. The Gaffney family drew sketches to design the scenes, designed the mechanical workings of the figures, and built the figures with papier-mache exteriors, often using members of the Gaffney family as models for creating molds of hands and arms. The figures are not as slick as Disney animatronics, but maintain their own unique charm. Breuner's stopped hosting holiday displays in its store windows in the 1980s, and the firm went bankrupt in 2004. The stores are gone, although the company still sells furniture via the Internet. The Gaffney family still stores many of the display figures, and still works in the commercial display business, in addition to Mark's other career, winemaking.
After the presentation, an idea arose during the question-and-answer period: Why not re-create a Breuner's display in a store window downtown? The simple answer was that such a window would require two things--a window, and some money. Several ideas were fielded, but one person at the meeting took the extra step to turn an idea into action: Bo Grebitus, of Grebitus & Sons Jewelry. The Breuner's displays were a cherished memory for many Sacramentans over the years, including Bo and his brother Ted. They contacted Mark Gaffney and arranged to have a small display set up in the window of their jewelry store. Their location, recently relocated from inside Westfield Downtown Plaza to the corner of 10th and L, is located on a busy pedestrian corner where many people can see the display. The display is simple, consisting of a man and woman decorating a Christmas tree, while a dog jumps up for a bite of a decorative popcorn garland.
The Grebitus brothers had other reasons to be interested in the Breuner's displays. Their mother Elizabeth was the daughter of C.H. Breuner, president of the Breuner's department store. As the children of two families with deep roots in the city of Sacramento, hosting a display of the historic Breuner's displays was more than a piece of local history; it was also a chance to share part of their family history.
The animated figures operate during regular store hours, until approximately 6:00 PM. After the store closes, the figures must be turned off, otherwise their movement would activate the store's motion sensor alarm. They will remain on display through the end of December.
I remember when a trip downtown for a Saturday afternoon at the Fox Theater, complete with the amazingly aroma of butter and brown sugar wafting from the Karmelkorn store just outside the door, was an exciting adventure, especially during the Holidays... pre-plaza blight...
I also remember that it was a mark of prestige to purchase furniture from Breuner's or WJSloane's on Freeport Blvd, and I remember my mother never forgetting to tell house guests that her new sofa was purchased from Breuner's... as if that resonated with people from outside their sales area...
Ah, this town has such amazing memories hidden in so many nooks and crannies... Thank you for piquing my own with this article....
SF Gumps was famous for its fabulous display but Marshall Fields in Chicago, Kleins in NYC and high end stores in other cities were also great and the entire field created a friendly rivalry. Elegance and simplicity were key to promoting the store's image. Creators were well paid and often stores lured the most creative decorators to change employers.
Sadly the art and skill of window display and decorating gradually disappeared as the corporate chains swallowed up more and more local family owned stores and cut costs by eliminating such unnecessary "frills."
Just before Gump's was sold, their holiday windows were festooned with the most adorable SPCA puppies looking for homes... simply adorable!