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STORYLINE Marketing Small Business in Sacramento

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Ask the Readers... What do you want from local small businesses on social media?

by Scott Eggert, published on December 4, 2009 at 2:24 PM

Storyline: Marketing Small Business in Sacramento

Community Tags ask the reader business community culture facebook local marketing myspace small business social media social networking

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There have been recent reports online regarding the use of social media by small businesses. As fast as social media has gained in popularity, businesses have expanded their use of it. It appears as though most social media users are okay with this.

Many businesses have given it a try while others have found too difficult a platform. Some local perspective about Sacramento Press readers and thieir expectations on social media would be valuable to the local business community. Please, share your perspective with us.

What do you like from the small businesses you follow?

Who locally is doing a great job using social networking?

What advice do you have for those considering getting into the game?

Perhaps you dislike businesses butting into your social life. Tell us about that too.

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Conversation Express your views, debate, and be heard with those in your area closest to the issue.

Lesley Miller

December 10, 2009 | 9:29 AM

I work for 3Fold Communications, a small business in Midtown. We're a creative agency, so it was important for us to not only understand, but starting using social media. We dove in over a year ago and have found huge opportunities for engaging our clients, and getting to know vendors and competitors in the area.

I follow many other small businesses in the area including several marketing agencies. They provide great insight that challenges my thinking and keeps me on top of my game. I hope I am doing the same for them. While many of us are competing for the same business, I think we've all seen that there is plenty of room to collaborate and help one another out. To me, this is what social networking is all about.

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Scott Eggert

December 15, 2009 | 7:15 AM

Lesley, I would be interested in any anecdotal stories about how social media has been of help to some of your customers. I enjoyed your participation in the recent Social Media Club panel on social media for non-profit organizations. Your organizations contribution to a few of the participating non-profits was clear.

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