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Friday, February 10, 2012
Sac Auto Show called "Wildly Successful"
by Ed Fogle, published on November 15, 2009 at 11:44 PM
Storyline: Maverick's Misc. Stories
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"Wildly Successful!" said Stacey Castle, president of Castle Communications and producer for the international show, when I spoke with her moments after the gates closed, in response to what may have been the most successful auto shows in Sacramento history. The weekend-long Sacramento International Automotive Show had something to offer for every level of car enthusiast.
With the auto market climate as it is, the changing economy and a need for good family entertainment, the event's coordinator, Castle Communications set out to make great strides with this year's Sacramento International Automotive Show in spite of odds that seemed to be stacked against them. Though numbers are not yet available, Stacey, indicated that the event was a huge success and far exceeded their expectations. See previous article by Kassandra Perlongo.
With more than 30 manufacturers and cars from vintage to tomorrow, Cal Expo was transformed into one enormous automotive showroom. Said to be second only to the state fair, cars and displays could be found in nearly every nook and cranny of the exposition park. If that’s not enough, goers were able to take their turn behind the wheel on one of three test tracks on the grounds. Wheels screeched and engines roared as attendees slid into the seat of the all new Camaro, while others tried out the new Corvette. Ford brought its line of hybrids to its track and successfully displayed that hybrids do have pep.
Castle rolled out the red carpet for all of its guests. From building to building, all goers had to do was follow the red carpet to the next exhibit hall. If they wanted to hop around, everywhere they turned were large "you are here" signs with a venue directory to easily navigate their way.
For those in the market for a vintage automobile, Castle had that covered as well with the "Classic Car & Rod Sale". One building was filled with some of the finest classics ready for one to sign the line and take home. From horseless carriages, to vintage VW Bugs, Super Sports, Mustangs and more all in cherry condition and ripe for the pick'in for the person with the right price.
Be it RV's, motorcycles, vintage Porsches, small and economical, large and rugged, it was all there. Castle made sure food vendors with reasonable pricing were on site, along with musical entertainment, kids play areas and more to make sure the event catered well to the whole family.
In the final hours Sunday evening, there was still energy and excitement in the air. Now with over 25 years of successful international auto show events under its belt, Sacramento is one of the major venues in the United States for this type of auto show. On their web site, Sac Auto Show states "many of the large manufacturers' displays have been under construction since early this year. The making of auto shows is big business. From the granddaddy of all the American shows, The Detroit Auto Show, to auto shows in much smaller markets – the preparation for putting all the pieces together takes well over a year. "
While this year's show is over, auto enthusiasts have reason to get revved up again. Preparations for next year's show are already scheduled to begin Monday for next year's show. Be sure to fit it into your calendar for next year- if you have a fancy for cars that is.
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