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Friday, February 10, 2012
Ten 22 holds soft opening last night, opens today
by Greg Majewski, published on November 13, 2009 at 3:59 PM
Storyline: Local business
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After months of careful planning, countless focus groups and likely many sleepless nights, the big day is finally upon Terry Harvego. Today Harvego opens his new restaurant, Ten 22. So with every obstacle overcome but today’s first day of business, one wonders how Harvego feels.
“I’m not nervous — I’m very confident and I just want to do this now,” Harvego said at Thursday evening's soft opening. “Sure, there will probably be some mistakes the first day, but it is what it is. I know it will be great."
Ten 22’s soft opening the night before its grand opening the next day was a laid-back affair, with the 100 or so attendees inside the restaurant’s simple, refined interior fully living the business’ motto, “Eat Drink Relax."
Waiters moved from the standing groups of chatting people that dotted the softly lit main room, taking drink orders and shuffling trays of appetizers along the way. Salmon and cheese served on toasted baguette slices, open-faced pulled pork mini sandwiches and thin-crust margherita pizza were some of the more popular platters making the rounds.
“We will have about 20 to 30 items on the daily menu," executive chef Andrea Reiter said. “This is the first brand new restaurant I’ve ever worked on, so I’m really excited. One of my favorite dishes is the braised short ribs because they have a really unique taste that’s unlike anything I’ve ever had before."
With the menu generally falling under what Reiter calls “American cuisine with a twist,” Ten 22 is family-friendly without being “kiddy."
While kids are most certainly welcome, Ten 22 has an impeccable variety of adult beverages. As expected, the bar area’s tap selection rivals most actual bars in town, with 24 beers available on draft and four in the bottle.
"I can’t wait until we open tomorrow," bartender Rich Miramontes said. “I start at 4 p.m. and the bar is open until 11 p.m. I love this place because there’s really nothing like it in Old Sac."
Ten 22’s uniqueness is what drew general manager Richard Beyerl to the restaurant, as did a little help from the Web.
“I actually found out about Ten 22 on careerbuilder.com,” Beyerl said with a laugh. “I had a restaurant elsewhere in the Central Valley but when we close I decided to look for something in Sacramento since my wife owned a restaurant here and we only saw each other on weekends. This restaurant is in you’re in Old Sac but you don’t feel like you are."
Among those in Old Sac Thursday evening were Mayor Kevin Johnson, who stopped by to say a few words about the new establishment.
“We are very thankful for this family,” Johnson said of the Harvego’s, including Terry’s father, Lloyd, who owns The Firehouse on the next block. “Sacramento is a city that emphasizes strong family values and a sense of community, and they truly represent this."
When asked before his speech if Ten 22 will become the new hot spot for Johnson and his fellow politicians, he replied, “Well, I have to try the food first, so we will see!"
Johnson and the rest of Sacramento will finally get a taste of something new now that Ten 22 finally opened its doors to the public at 11:30 a.m. today. Go try it for yourself at 1022 Second St.
Photo credits to Jonathan Mendick.
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Like most of the upscale restaurants in downtown, they are being subsidized by our tax dollars STOLEN out of the taxpayers wallet...All because they are cozy with the scumbags that run this joke of a City....the people opening this place, have almost no risk and they don't fear losing "free" money.
Why wouldn't anybody open a restaurant in this economy? If I had some money (or access to it) and knowledge to do it, hell yes would I give it a go.
The DOWNSIDE? Are you kidding me? What is the DOWNSIDE to giving away MILLIONS tax dollars to insider developers to open a restaurant in todays economy? This place would never open or survive without the taxpayers paying to open it!
And before you open your big mouth you should check it out for yourself..
"..Lloyd Harvego, owner of The Firehouse restaurant, is building the $12 million project that is partially funded by a $6 million city subsidy...."
THE FIREHOUSE, THE ORLEANS AND TEN 22 where ALL subsidized by tax dollars.
I DON'T WANT MY TAX DOLLARS PAYING FOR RISKY INVESTMENTS from INSIDER DEVELOPERS, who get HUNDREDS OF MILLIONS OF DOLLARS IN SUBSIDIES in return for contributing to City Council campaigns.
IF YOU WANT TO SUPPORT A RESTAURANT FEEL FREE TO DO SO... BUT DON'T TAKE MONEY OUT OF MY WALLET AT GUN POINT TO GIVE IT TO WEALTHY DEVELOPERS.
LOL..update... I find it especially ironic that one of the partners Lloyd Harvego gives campaign contributions to George Bush & the Republicans..and is part owner of debt collections agency..and consults in the health care industry...this guy represents everything that Liberals hate... yet the Liberals fall over themselves giving this guy our tax dollars...
Also, the fact that "Lloyd Harvego gives campaign contributions to George Bush & the Republicans" does not necessarily make this a bad venture. Perhaps a level headed evaluation of this, without the hysteria, would be nice. But you lose me when you foam at the mouth.
And the Bush comment must have went way over your head.... As I said... I find it Ironic that the Liberals who run this town bend over backwards to give the wealthy and Republicans more money, money which has been taken at gun point from the tax payers.
Also, any business that cannot start or stay in business without tax payers subsidies...is by definition a "bad venture" for the tax payers...but clearly not for the rich fat cats who own the politicians, who give them our stolen tax dollars. It is not the role of government to take my money at gun point and give it to those who contribute to politicians campaigns.
I don't particularly like the location though. I don't think I'd really choose Old Sac as a location when choosing a restaurant. It's our call to DC's Capitol Mall or NYC's Times Square, catering to tourists and providing a welcome to the city. Not a habitual place to be, for me at least. However, the food offerings sound like something that will at least be appealing in Old Sac. Definitely wish them luck and hope I get to try it soon.
Also, it's an excellent time for him to open this restaurant, and he knows it. Rent is probably down significantly and he sounds experienced enough to have planned out the restaurant well to cater to his audience. Now is the least risky time to open a restaurant, if you do it right. :D
True, Harvego got some financial support for building a reconstruction of the Orleans Hotel (while it's not a perfect copy, it does go to great lengths to resemble the original Orleans), filling in a long-vacant gap in Old Sacramento. It was a project subsidized in 2007, before the current crisis, so the money is already spent. While it is obvious that Jim doesn't think the government should ever spend any money on anything, I am less convinced. Government-subsidized projects like this employ workers, fill holes in the urban fabric, and create opportunity.
Really, though, what is it that we are supposed to do during these rough economic times? Hide under our beds? Plenty of businesses start during economic downturns. Some fail, but some succeed because they meet a need. Heck, the main principle of business is "buy low, sell high" so it makes sense to invest during a downturn when land, labor and materials are cheaper due to lack of demand.
For an example, just look at Old Ironsides. They opened in 1934, one of the worst years of the Great Depression. I'm sure plenty of "sensible" people told Bill and Lou Bordisso that they would be nuts to open a business during an economic crisis, and predicted disaster and ruin for them. 75 years later, they're still going strong.
B: There is a proper use of tax dollars, making an influential insider more wealthy, is not a proper use of tax dollars which have been taken by force.
C: What private business should do in tough economic times is their own business, not the business of the tax payers.
D: Imbecilic analogy (Old Ironsides) EVERYONE who knows anything about business knows that bars do well in bad economic times....people drink more..
B. If the influential insider in question is a reputable developer with a good track record, who can produce a product, isn't that a net positive result? I want good developers who do good work to become wealthy. That's capitalism, after all. The Orleans went from groundbreaking to complete and opening a restaurant in about two years--not bad these days.
C. Private businesses are also taxpayers--and community reinvestment can produce dividends that replenish tax coffers. Believe me, the Orleans Hotel and 1022 Restaurant now generates a lot more property tax and sales tax revenue than it did when it was a vacant lot!
D. Old Ironsides is also a restaurant, and 1022 is also a bar, so the analogy works quite well. Or did it not occur to you that 1022 would offer drinks, as a way to drive business during the current bad economic times?
"While kids are most certainly welcome, Ten 22 has an impeccable variety of adult beverages. As expected, the bar area’s tap selection rivals most actual bars in town, with 24 beers available on draft and four in the bottle."
I was just hoping someone who was on the planning committee for Ten 22 would have had the ability to see we didn't need another one of this same restaurant: +++beers on tap, sliders, and serving up Margherita pizzas as though Sac has never even SEEN one. Insofar as drinking, the old adage of "in good economic times, people buy their booze with big bills, in bad economic times, they buy them with little bills" still holds true.
If you feel the need to bring the kids, any bar serving food cannot disallow them. So bring 'em on in!
"This restaurant is in you’re in Old Sac but you don’t feel like you are" (Taken from the text)
THEY don't even want to feel like they're in Old Sac!?