STORYLINE Music, art and film in Sacramento

This storyline has only one article

Viewing thru of

Close timeline

The Handle District brings music to midtown

by Jonathan Mendick, published on October 21, 2009 at 6:57 PM

1 of 5
close

No high resolution image exists...

Progress bar

1 of 5
Loading images
Slideshow image Slideshow image Slideshow image Slideshow image Slideshow image

One group of local businesses has come together to create a different kind of music venue.

Earlier this month, the Handle District, a collection of 25 business establishments in a two-block area between 17th and 19th streets and L Street and Capitol, created the Midtown Music Walk.

Thursday, the district will continue the weekly event, which premiered Oct. 1. It will feature five bands and one jam session outdoors in buildings and on patios.

Though the name "Handle District" was coined several years ago (it looks like a handle for the Capitol), the idea for the music walk only came to fruition recently. It came up during a meeting between Yogurtagogo owner Eric Heffel and owners of Zocalo and Paesano's on how to bring more business during a recession, Heffel said.

"We figured that Thursdays were a good night given they (are) furlough (days)," Heffel said. "Then we expanded it to nearly all of the Handle District."

Most of the music is outside, but some venues, such as Zocalo and Barber's Alfa Romeo Shop have music indoors, Heffel said. Some of the bands even play in stairwells.

"We have everything from a (full) band to an acoustic band, not busking, but on the street or tucked away in a few buildings that are good acoustically," said Mike Blanchard, one of the music walk's organizers and partner with Barber's Alfa Romeo Shop.

Blanchard, a four-time Sammie-Award-winning musician with the Tattooed Love Dogs, will bring his new band, the Whispering Chingaderos, to Barber's on Thursday, he said.

Businesses agreed the event has brought in more than just commerce.

"For (Barber's) it's more of an advertising opportunity rather than a business opportunity," Blanchard said. "We're in a different situation (because) we're not a bar, but for us it gets people to come into the shop and we can plug our business and cars. On the other side of the coin, it's a great low-stress opportunity (for people) to do something with their family and kids."

Blanchard said families can get a chance to hang out and see music outside the normal club and bar scene and it's also a great chance for local bands to play and get exposure.

"The (Handle) District has been in existence for the last few years, but now we're starting to come together," said Zocalo manager Zoe Hernandez. "These are hard times and we're better off working together to brand the area. It's a win-win situation."

Heffel said the music walk will continue for as long as weather permits and will restart next Spring. However, they will hold a modified music walk during the holiday season.

"We'll be doing Christmas and holiday music throughout December, (and the district will feature) really nice decorations," Heffel said. "It's a place people can come after going to the ice rink at the MARRS complex."

The Midtown Music Walk is a free event and takes place from 6 - 9 p.m. Bands include:

Mike Blanchard and the Whispering Chingaderos, folk and bluegrass, at Barber's Alfa Romeo Shop, between K and L streets on 18th Street.

Jim Goodman, acoustic originals and covers from the 1960s and '70s, Yogurtagogo, corner of 19th & L streets.

Sacrament, soft rock ballads on guitar & fiddle, Chipotle, 19th and Capitol streets.

Sea of Bees and Dead Western, indie and folk, Bows and Arrows, between 17th and 18th streets on L Street.

Taxi de Amor, Latin fusion, Zocalo, 18th and Capitol streets.

Javalounge's "Music Night" players, led by Kim Alexander, will be holding an acoustic jam session on the steps of the 1801 L Lofts on L Street between the lofts and Ginger Elizabeth Chocolates.

Liked this article? Share it with your friends:

Conversation Express your views, debate, and be heard with those in your area closest to the issue.RSS Feed

October 22, 2009 | 12:30 PM
This is great , I just may need to stop by & Support Local Music, and while I''m at it will likely spend a few bucks at at least one of the stops. Thanks for the heads up!
1 0
REPLY
October 22, 2009 | 8:38 PM
I've been hearing about this, mostly from Marcus at L Wine, good to get the full report. I should probably get it together and do a show out here, eh?
1 0
REPLY
Leave a Comment
User icon
Type your comment in the box below Edit your comment in the box below

Type tags into the box below.
Use commas to separate your tags.

Cancel Submit

Please Log in or Sign up

Existing Members

Sign In Progress bar Forgot Password?

New Users Create an Account Here
Progress bar
Verification email has been sent. To validate your account open the link provided in the message.
There was a problem sending your verification email. Please contact support@sacramentopress.com
Progress bar Login background Tag cloud top Tag cloud background Tag cloud bottom Login manager background