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Friday, February 10, 2012
"The End" Isn't Ending, They're Just Dropping Commercials
by Matthew Keys, published on September 4, 2009 at 4:15 PM
Storyline: Local Media
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Fans of a popular Top 40 music station have nothing to worry about -- KDND 107.9 FM "The End" isn't dropping their popular music format, they're just dropping the commercials.
On Tuesday, KDND announced on their Twitter.com page that the station was going to "say goodbye" to something on the station. Fans speculated "The End" was going to change music formats or go off the air altogether.
However, a FOX40 News viewer named Andrew discovered a hidden webpage on KDND's website that spelled out the station's intentions: The End was planning to announce a commercial-free format every Tuesday between 9:30am and midnight.
Shortly after FOX40.com broke the news of "The End's" Tuesday announcement, the station updated their website to reflect the news.
Thursday, a source with the radio station confirmed a "change" would be coming to the station on Tuesday, September 9th. The new commercial-free format will launch the same day Entercom enters a civil lawsuit as a defendant following the death of Jennifer Strange by way of water intoxication during a station contest in 2007.
Earlier this year, Entercom changed formats on alternative station KWOD 106.5 FM. The station, now known as KBZC "The Buzz," now plays music from the 1990s and is fully automated.
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Matthew Keys is an online news writer for FOX40.com and community contributor to The Sacramento Press.
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This is a nice promotion, and I appreciate the the community contributions of many radio stations; however, it seems increasingly difficult to find something compelling for more than 4 minutes on the higher-frequency end of the fm dial. It's become an ocean of noise. Decisions made by conglomerates to increase profitability - such as full automation - have reinforced this trend. It's sad too, because traditional radio can provide us with unique local flavors of music and compelling musical perspectives.