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Friday, February 10, 2012
Clear Channel may work with city on digital billboards
by Kathleen Haley, published on August 25, 2009 at 10:01 PM
Storyline: Sacramento City Hall / Politics
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New digital billboards from Clear Channel Outdoor, Inc., may be placed at city-owned locations if negotiations between the company and the city are successful. The city is pursuing talks with Clear Channel as a way to earn revenue for the cash-strapped city government.
The City Council unanimously decided Tuesday to start negotiations with Clear Channel for digital billboard placement. The city is undergoing severe economic problems and recently laid off 135 employees.
The digital billboards would be placed at the following three spots: the area following the south side of Interstate 80 and east of Northgate Boulevard; the area of Interstate 5 and Richards Boulevard; and near Haggin Oaks Golf Course at Fulton Avenue and north of Business 80 freeway.
Tom Zeidner, a senior project manager with the city’s economic development department, said the city is proposing that for every digital billboard set up by Clear Channel, a minimum of three traditional, non-digital billboards would be removed.
Councilwoman Lauren Hammond suggested that one-half of the revenue from the billboards should be split evenly among the eight council districts, and the other half should go to the city’s general fund.
Details were not finalized Tuesday.
Mel Rapton Honda now leases the location at Fulton Avenue from the city. Clear Channel has talked with both Rapton and city staffers about the proposal.
Two companies responded to the city’s request for proposals for the contract for digital billboard placement. The city selected Clear Channel over CBS Outdoor Inc. Zeidner noted in a staff report that Clear Channel met the city’s requirements more closely than CBS.
Kathleen Haley is a staff reporter for The Sacramento Press.
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beerzie
August 26, 2009 | 12:03 PM
Trade eyesores for revenue? Can't we just have a bake sale?
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Matthew Keys
August 26, 2009 | 2:26 PM
LOL, that made me laugh. What would be sold at the Sacramento - Clear Channel bake sale? :)
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Mathieu Über
August 26, 2009 | 2:08 PM
Hurray for futuristic stains on the landscape! Awesome!
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Mathieu Über
edited on
August 26, 2009 | 2:13 PM
Well, I guess the spots mentioned for billboard-idge aren't particularly majestic.
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Anthony Bento
August 26, 2009 | 3:34 PM
Although I wouldn't mind driving by digital billboard signs on the highway, I imagine I wouldn't enjoy having an electric billboard right next to my house. In LA, the brightness of the digital billboards at night have angered some nearby residents. Perhaps the undeveloped areas South of Cal Expo alongside Bus. 80 would be a good location for these devices, but the city should think carefully about how any installation may effect nearby residential communities.
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William Burg
August 26, 2009 | 8:29 PM
Undeveloped areas south of Cal Expo--do you mean the American River Parkway? That's not "undeveloped," it's a park and bikeway that floods in heavy rain years. And just south of the river is East Sacramento and River Park, residential neighborhoods.
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Geoff Samek
August 26, 2009 | 11:03 PM
Maybe City Hall can sell sponsorships like NASCAR. We could brand all our city buildings!
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Geoffrey Sakala
August 27, 2009 | 5:51 AM
Maybe we could sell the name of the city and become the City of Clear Channel. That should bring in about a million or more! One resident to an out of towner, "Oh, where are you from?" The resident, "I'm from Clear Channel. You know, the state capitol - Clear Channel, California."
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