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What made TwinSoup's Stiletto Crawl different from its fellow pub crawls?
"No men!"
"It's prettier."
"I don't think I have seen a single pair of flip-flops."
Last Wednesday three Sacramento hot-spots got hit with 75 well-heeled ladies courtesy of the Stiletto Crawl.
The traditional beer-and-batter-drenched pub crawls were disbanded--participants sipped champagne and white wine as they were chauffeured by Luxury Limousines from destination to destination.
TwinSoup.com is a local lifestyle guide with daily tips about fashion, events, hot-spots and culture in Sacramento.
Sarah Campbell, who co-founded TwinSoup with sister Rachel, said the initial idea for the event was born when TwinSoup was approached by Madam Butterfly and Hot Italian to do a girl's night out. The siblings put together the Stiletto Crawl concept and began to put the word out on the website and other social networking sites such as Twitter. A week before the event, the $45 pre-sale tickets sold out.
"I felt terrible, because girls were e-mailing me saying 'My girlfriend is dying to come!' But we just didn't have anymore room," Campbell said. "Anything over this [75 participants] would be chaos."
The night began at the boutique Madam Butterfly. Crawlers arrived at 6:30 for a private shopping event where all merchandise was 15 percent off and the champagne was freely flowing.
The first 25 to purchase Stiletto Crawl tickets also received their "swag bags," large gold totes laden with goodies like flip flops, sunglasses, and spa certificates.
Approximately 75 pairs of stilettos then did the only real crawling for the night as they piled into limos. The glamorous pack arrived at Hot Italian a little after 8 p.m. and took over the outdoor patio and a few large inside tables to eat, sip and socialize. After they were done dining the group trickled out of the restaurant to be shuttled to their final destination: MiX, where DJ Gabe Xavier was spinning top 40, pop and dance at the 16th and L location.
Many of the women said they embarked on the Stiletto Crawl to have a night on the town or spend time with their friends. A few just needed a break from their significant others.
"Anything to get away from my boyfriend," joked Sacramento resident Cat Haro. "I love the Giants, but not that much."
"I don't think we do them [girl's nights out] often enough. It's an excuse to all get together with a bunch of friends we would have gotten together with anyway, had anybody actually planned something," said East Sacramento resident Rachel Pitts. "We all work hard, and we're all ready to have a glass of freaking champagne."
Crawler Jamee Sims said that the $45 ticket was a bargain for an extravagant night.
"It is relatively inexpensive for what you get," Sims said. "Champagne at Madam Butterfly, drinks in the limo, and no cover at MiX."
According to Sarah Campbell, events like the Stiletto Crawl expose chic local spots to the hottest current consumer: a woman.
"It's important for local business. Women are responsible for like 80 percent of the economy right now," Campbell said. "Businesses are after our demographic, because a woman will get what she wants, when she wants it."
Campbell said that the event aimed to pamper and celebrate its participants with personalized touches like champagne and limousine transportation. She even made a mix CD for the ride.
"I made a special CD for tonight. All the girls were like 'What music is this?' It's my CD! I wanted to take care of every little detail. It's those types of things women appreciate," Campbell said.
Whether crawlers came for shopping, drinks, or the opportunity to get dolled up on a Wednesday night, the evening was about women with similar interests and passions having a chance to connect in a relaxed and enjoyable setting.
"A lot of these women here are professionals in areas like PR and marketing. Right now they could be having stimulating, great conversations about business and life. It's awesome," Campbell said. "You bring the boys in and you get a whole different feel. But when it's just the girls it's suddenly a great bunch of friends."
The next Stiletto Crawl is scheduled for October in Roseville. Visit TwinSoup's website for more info.
Angel