Recently, the owners of Midtown businesses on J Street facing Marshall Park renamed their area The Bloc. Downtown, the owners of the businesses on 11th and H streets renamed their establishments The Retrolodge. Now a group of Curtis Park businesses will rename themselves. This Saturday, Gunther's Ice Cream, Pangaea Cafe and Capsity Offices will reintroduce the corner of 3rd and Franklin streets as "The Parks." They want to call it "The Parks" because the area is located near Curtis Park, Wi... jmendick Jonathan Mendick comment-11667 2009-08-07T17:55:02Z 2009-08-07T17:55:02Z Thank you for your comments, Rhys02, lurch394 and Jennifer. You are all right, and I stand corrected. Rhys: Yes. Thank you for the clarification. Technically these three businesses are in Oak Park. Sorry about the mistake. They didn't call themselves Curtis Park businesses. It was me. They called it "The Parks" because they wanted to include Oak Park and Curtis Park, since it's on the edge of the two neighborhoods, and they even wanted to include Land Park to the West and Tahoe Park to the East. Anyway, they also said they were happy to be near a historic neighborhood. Lurch: Yes. It's 3rd Avenue. Thank you for the catch. Jennifer: Yes, the Retrolodge is the name of a development project and not a renaming. Great comment. Perhaps a better example of a similar renaming would have been the Midtown Art Retail Restaurant Scene on 20th street in midtown. I'd be interested to know what other micro-re-namings there have been recently and are scheduled to occur in the future. Jonathan Mendick 2009-08-07T17:55:02Z Jennifer Snyder comment-11664 2009-08-07T16:22:40Z 2009-08-07T16:22:40Z This is an interesting article focusing on cooperative branding based on location. I like it! My only comment is that the Retrolodge was the name of development project at 11th & H long before the retail tenants arrived. The Bloc, however, was a true re-branding effort in that particular area of town. Jennifer Snyder 2009-08-07T16:22:40Z lurch394 comment-11657 2009-08-07T06:27:52Z 2009-08-07T06:27:52Z That's 3rd Avenue, by the way, not 3rd Street. lurch394 2009-08-07T06:27:52Z Rhys02 comment-11651 2009-08-07T01:31:28Z 2009-08-07T01:31:28Z All of these businesses are located in OAK Park which includes the west side of Franklin Blvd. As an Oak Park resident, I will remember when spending my dollars that these businesses are ashamed to be linked with one of the oldest neighborhoods of Sacramento. Rhys02 2009-08-07T01:31:28Z