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McClatchy profits grow

by Suzanne Hurt, published on July 21, 2009 at 10:43 PM

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Sacramento-based McClatchy Co. on Tuesday announced a surge in second-quarter earnings following the latest round of company-wide downsizing.

More cutbacks are still in the works to staunch a continued loss in revenue. Next week, members of the editorial employee union at The Sacramento Bee, the company's flagship, will vote on a proposal to use accrued vacation days rather than face unpaid furloughs this year.

However, a small amount of hiring is still taking place.

Net quarterly profit rose to $42.2 million, up from $19.7 million in the second quarter of 2008. Per-share earnings grew to 50 cents, up from 24 cents for the same period last year, according to the report released Tuesday by McClatchy.

The news was met with a spike in the value of McClatchy stock, which leveled off at 74 cents a share — up 20 cents — by the close of trading on the New York Stock Exchange Tuesday.

The "hard work" of restructuring and cutting expenses has led to the earnings growth in the midst of the recession and turbulence in the newspaper industry, according to Gary Pruitt, McClatchy's chairman and chief executive officer.

"Our challenge in this extremely tough environment is to stabilize cash flow, reduce debt and continue a transition to an integrated multimedia company," he said.


"Looking ahead, we know that economic slowdowns do not last forever, and our 152-year-old company has been successful by taking a long-term view and staying true to our strategic plan," he said. "We are working to put ourselves in a good position to weather this downturn and to create value for all of our stakeholders."


Second-quarter revenues dropped to $365.3 million, a 25.4 percent decrease from 2008's $489.7 million. Although ad revenue of $283.7 million marked a 30 percent decrease since this time last year, the loss of ad revenue this year has been slowing slightly since at least April.


The growth in earnings followed a 15 percent workforce reduction in the spring. McClatchy had already cut more than 4,000 positions, or a third of its employees, in about a year.


McClatchy currently owns 30 daily papers and dozens of non-dailies, among other interests. In May, the Bee lost 128 positions, including 29 in the newsroom, or 11 percent of its workforce, said Pam Dinsmore, the paper's community affairs director.

The paper has been able to make a few hires, including eight people in advertising and a new business editor, she said. The ad positions had been cut, and those who left were contacted about the jobs.

Someone also has been hired to fill a capitol bureau opening, and the paper's attempting to replace an opinion editor, said reporter Ed Fletcher, who chairs the Bee's Newspaper Guild unit.

In another move that could offset expenses, the paper has entertained an offer to buy its two-level parking garage after someone approached the Bee. No deal was made on the structure, which was built to allow additions for office space or other uses. But management would consider other offers, she said, adding that selling the garage isn't part of any cost-cutting plans.

"It's not like there's a for-sale sign out there," Dinsmore said.

Employees, including the entire features staff, have been moved from the newspaper headquarter's third floor to the second floor. Management has talked about using the third floor as a conference center for staff. Dinsmore said she hasn't heard anything about the possibility of leasing the third floor out to someone.

The Bee is now opening up its Eleanor McClatchy Center — known to employees as "the Bee Hive" — to neighborhood and community groups free of charge. The center holds an 80-seat theater and a conference room.

The Bee is considering additional cost savings. Guild members have agreed to vote next week on "vacation burn down," or using all vacation they earn in the next six months, as well as five more days of vacation accrued previously — and all by the end of the year. Bee management said such an agreement would prevent a week of unpaid furlough days, Fletcher said.

If the union agrees, everyone else at the paper will get the same deal, including management, he said. The Guild contract expires at the end of the year. In the last few months, all employees also have taken 6 percent pay cuts, and the Bee has capped pension plans at current levels and frozen 401K matching.

"I would say higher profits are good. But it would feel a lot better if it didn't come on the backs of workers who didn't have to take paycuts or see their 401K plans obliterated," said Fletcher.

Staff cuts have impacted the newsroom's climate as well as coverage. Editorial staff were cut from features, sports and the metro section, and regional coverage was the biggest loser, Fletcher said.

Reporters don't have as much time for investigative stories, Fletcher said. Many reporters and editors' assignments have changed in recent months. The movie critic is now covering general features and entertainment, including music reviews. The TV critic writes a new wine column.

Layoffs have stopped. But people are still leaving the paper on their own.

"People aren't real sure about whether the jobs will be there a year from now, or two years from now, or three years from now," he said. "Morale has bounced back slightly. But there are a lot of people looking over their shoulder or looking for work."

 

Suzanne Hurt is a staff reporter for The Sacramento Press. She can be reached at 916-804-2856 or suzanne@sacramentopress.com.

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July 22, 2009 | 6:26 AM
Before buying the daily newspaper chain of Knight Ridder Inc., I presume that the board of the McClatchy Co. employed financial advisors. They probably did not labor for the federal minimum wage, which rises 70 cents to $7.25 per hour on July 24th. These advisors did, however, miss the largest housing bubble in U.S. history. If the advisors on the Knight Ridder acquisition could have been more incompetent, it is a stretch to see how. Has there been any accountability for this failure? If so, what has it been? If there has been none, why not? Good journalists would dig this out.

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July 22, 2009 | 10:36 AM
It was all those people they cut that made a profit possible. They still took big losses in revenue and that was based on losses from the previous year. I guess it's just how you look at the statistics. Seth makes a good point about that debacle Knight Ridder deal. Very sad for the talented people they pushed aside for this shred of good news.
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edited on  July 22, 2009 | 2:39 PM
This technique has been used by companies in many industries in the last year or so, and I have my doubts whether it will work in McClatchy's (or any other newspapers') case. In general, this plan is simply temporarily juicing the profits without building any long-term value or growth.

This can work if the business model has a future, but the bare facts are that McClatchy is primarily set up to produce a product that has little or no future: a daily printed newspaper. Much of its infrastructure and assets -- from the presses and expensive union laborers to run them to the trucks and newsboxes to distribute them -- are now of diminished value, and even if they sold all of it and went to an Internet-only model, it will not be enough to offset their debt.

Thus you have the very real possibility of a death spiral: profits down, employees cut, new staffing levels cannot maintain the level of service required, customers bail out, revenues drop, and they cut again. This pattern can repeat itself until the business slams into the ground.
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July 22, 2009 | 4:23 PM
"Juicing" profits may be the only way to pay down debt and reassure markets that you are willing to fight for your company.

I don't think that they believe their future product is printed paper. Each quarter there is an increase in percentage revenue share from their internet properties. It will be 20% of overall revenue soon. There is a real push to make money where people are - and that is online.

The strategy seems clear: make tough cuts while maintaining profits. Pay down debt and get debt deferred. Grow online properties and profitability as it will be your growth engine in the next decade.
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July 22, 2009 | 6:13 PM
Ben, I sincerely hope the Bee survives, but I fear the "tough cuts" they have made in the newsroom have damaged their product, perhaps permanently. I also think the appropriate business model for running an operation such as the Bee's on Internet revenue has yet to be found. Only time will tell.
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July 23, 2009 | 7:39 AM
Ben is right on the money on the Bee's strategy. They'll go online totally in the not too distant future. What type of product and will people take it seriously, is in doubt. There are a lot of pissed off Bee readers, but nobody else has the bucks or staff right now to give them any real online competition. That could change in this fast-moving digital age. .
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July 23, 2009 | 9:59 AM
From an advertisers point of view, it seems like the Bee (and most other newspapers) made it a priority to stay in the paper business, not the news business. They have always been considered an arrogant media partner, and after years of price increases and declining aging readership, (the newspapers biggest competitor is the graveyard), retailers have moved out of print.
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