Fresh Producers is the brainchild of Rabbi David Wechsler Azen.  Last week I had the opportunity to interview him about this project.  His mission was to get  "kids to eat better" especially in neighborhoods where fresh, healthy food is not always available or accessible.  Unique was his solution to use students to do the marketing and management thus giving them hands on, real life business experience.  His workforce also includes peer trainers.

A central organization was established to do the ordering and financial transactions.  Along with Rabbi David, the central organization includes  Steve Sullivan, Chief Operating Officer, who is retired from HP with 28 years of experience in global management, Richard Fujinami, an accountant, Pat Duffy, Director of Personnel and Volunteers, and LaTisha Lawson, an Oak Park activist and community organizer.  

The Fresh Producers Project is getting funding from the California Endowment, Kaiser Permanente, Sutter Health Foundation and smaller groups and individuals.  The Project will be working with the Sacramento Food Bank and Family Services, WIC, The Boys and Girls Club and health and wellness community service projects.

Patrick Mulvaney, of Mulvaney's Building and Loan restaurant, and possible other local chefs will create recipes to be distributed with the food.  A midtown market is also planned.  The idea of combining wonderful fresh produce, delivery routes, a market, and healthy recipes will not only benefit the recipients but the young entrepeneurs as well.  I hope to be able to write more about this exciting fresh new idea (pun intended)!