STORYLINE Networks vs Neighborhoods

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Pretension on the Rise in Sacramento Coffee Shops

by PC Walker, published on July 6, 2009 at 5:18PM

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"Pretension" has become a common term used to define most Sacramento coffee shops. Visitors have said they feel like an outsider in most joints they enter. It is as though the moment they enter, the looks of the regulars remind them they are obvious newcomers.


Yelp has several reviews of some of my favorite stops in Sacramento, which exemplify this attitude. There is a frustration with the "hipper-than-thou" baristas and the "fake small talk" of the regulars. There is a perception that these places are "grungy, like their patrons."


When most are indignant about the regulars, I am asking how I might become one. Though I am not looking to cut my jeans into shorts and take the brakes off the bicycle I do not ride, I still want to be a "regular".


Face it, you are not intended to belong to the 'regular' group because you are not...a...regular. The regulars are the ones who give a place its character. You may not one of these people, but every one of them was once a newcomer. They were once invariably blogging about how pretentious the coffee shop or bar they now love once was.


This group really appears more closed and bombastic it really is, and your capacity to become a regular is much larger than you may realize.


The very attitude of the regulars, which aggravates you is simultaneously the very magic of their appeal. Ray Oldenburg wrote in his book, The Great Good Place, "Joy and acceptance reign over anxiety and alienation. This is the magical element that warms the insider and reminds the outsider that he or she is not part of the magic circle."


The reason we are aggravated with the regulars is because we are faced with the reality that we are not regulars.


So come on back a few times. Slowly introduce yourself. Perhaps begin with the only true regulars; the baristas, bartenders, or workers.


Rather than blaming the pretentious regulars; why not become a pretentious regular?
 

Conversation Express your views, debate, and be heard with those in your area closest to the issue.

July 7, 2009 | 06:02 AM
um. i think you missed the point.
Everyone should feel welcome regardless of their regular status,
I would have recommended eating more fiber, but that’s just me.
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July 7, 2009 | 07:18 AM
This story is like a 10-car pileup - it's awful but you can't take your eyes off it. And it has an element of truth. Give PC points for pushing the envelope. It was more interesting than anything I read on SacBee.com this morning.
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July 7, 2009 | 11:04 AM
i enjoyed in particular the lines on pants and bicycles. clever and to the point.
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July 7, 2009 | 11:30 AM
I appreciate everyone's comments. This storyline is one to get at an attempt to see what it might look like to recreate a stronger community of people. I think it comes with a small challenge to what we are comfortable with.

I love our Sacramento culture, and I think its more and more open for creating strong connections with others we normally would not have expected.

I even appreciate the thumbs-down. A thumbs-down is still a read.

I encourage you to take a look at my other piece in this storyline; you may see a clearer picture of where I'm heading with all this stuff.

ALSO: Sorry about the poor spelling and typos here and there. I will remedy that in the future.
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July 7, 2009 | 01:21 PM
Coming soon in related articles:
"DMV employees surly"
"State 'workers' find excuse to throw potluck"
"Area lobbyist steps in dog excrement"
"Local COSTCO employee ignores customer and carries on conversation with his friend"
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July 7, 2009 | 02:13 PM
Some cafes are quite welcoming, as are the regulars. They tend to make better coffee drinks as well.
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FFT
July 7, 2009 | 04:24 PM
so confused
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